March 1, 2018

Good day USA

WPP to ramp up consolidation as Sir Martin Sorrell says 2017 'not pretty' for agency giant

The boss of WPP has pledged to accelerate the "simplification" of its structure after the world's largest marcomms group reported a 0.9% fall in 2017 net sales and a 0.3% drop in annual revenues.

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Five good reasons your brand should split from the NRA, plus three bad ones

Marketers need to keep in mind that there are at least as many NRA detractors as there are supporters, so brands are smart to proceed with care. How does a chief executive, CMO, or agencies advising clients, know which is the smart way to go?

WPP reports 14.6% gender pay gap: JWT, AKQA and Grey show biggest discrepancies

WPP has published its gender pay report, revealing a gap of 14.6% across all the agencies that qualified for the study (those with over 250 staff).

US Creative Works: featuring Droga5, GSD&M, JWT Peru and more

Welcome to The Drum's US Creative Works this week. Dedicated to showing the best creative work in North and South America, you choose (with your votes) which work rises to the top.

Kobe Bryant, Kevin Hart and Simone Biles run to make the world go around in Nike's 'Choose Go' film

Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band together to run in unison to propel the Earth back into motion.

Lacoste to replace its crocodile with endangered species in conservation campaign

Lacoste is putting its weight behind a campaign to save the world's most endangered species – by replacing its iconic crocodile logo in favor of a menagerie of ten critters that are threatened by extinction.

The case for patience: why agency talent should be wary of job-hopping

As the changing nature of work and the "gig" economy continue to evolve, agencies have been forced to rethink how they attract and retain emerging talent.

AdTech for 'Good'

After 2017 encountering some real horrors from ad fraud to brand safety, cynics would disagree that advertising technology can fund responsible, educational and entertaining content.

However, the Adtech industry is trying to meet these challenges head on. The Drum's Manifesto for 'Good' AdTech is an testament to these efforts and more, highlighting actions that the industry can take for ethical practices. Find out how you can use Adtech to deliver sustainable business.

Download Manifesto