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 | | | | The boss of WPP has pledged to accelerate the "simplification" of its structure after the world's largest marcomms group reported a 0.9% fall in 2017 net sales and a 0.3% drop in annual revenues. | | | | | |
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| | | Marketers need to keep in mind that there are at least as many NRA detractors as there are supporters, so brands are smart to proceed with care. How does a chief executive, CMO, or agencies advising clients, know which is the smart way to go? | | | |
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| | | WPP has published its gender pay report, revealing a gap of 14.6% across all the agencies that qualified for the study (those with over 250 staff). | | | |
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| | | Welcome to The Drum's US Creative Works this week. Dedicated to showing the best creative work in North and South America, you choose (with your votes) which work rises to the top. | | | |
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| | | Kobe Bryant, Edinson Cavani, Kylian Mbappe, sprinter Ge Manqi, gymnast Simone Biles and comedian-runner Kevin Hart band together to run in unison to propel the Earth back into motion. | | | |
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| | Lacoste is putting its weight behind a campaign to save the world's most endangered species – by replacing its iconic crocodile logo in favor of a menagerie of ten critters that are threatened by extinction. | | | |
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| | | As the changing nature of work and the "gig" economy continue to evolve, agencies have been forced to rethink how they attract and retain emerging talent. | | | |
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 | | | | After 2017 encountering some real horrors from ad fraud to brand safety, cynics would disagree that advertising technology can fund responsible, educational and entertaining content. However, the Adtech industry is trying to meet these challenges head on. The Drum's Manifesto for 'Good' AdTech is an testament to these efforts and more, highlighting actions that the industry can take for ethical practices. Find out how you can use Adtech to deliver sustainable business. | | | | | |
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