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| The boss of WPP has pledged to accelerate the "simplification" of its structure after the world's largest marcomms group reported a 0.9% fall in 2017 net sales and a 0.3% drop in annual revenues. |
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| The specifics – or lack thereof – of Unilever marketing chief Keith Weed's IAB Annual Leadership Meeting keynote have been extensively probed. Less examined, however, is Weed's outlining of Unilever's new collaboration... |
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| Spotify has filed a prospectus with the US Securities and Exchange Commission (SEC) signaling its long-awaited initial public offering (IPO), with the music streaming service disclosing a growth rate of... |
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| Quartz is primed to launch a new Facebook Messenger bot that it thinks will win the loyalty of readers and ensure many returning visits and engagements with the brand. |
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| As the changing nature of work and the "gig" economy continue to evolve, agencies have been forced to rethink how they attract and retain emerging talent. |
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| Publicis chairman Maurice Levy has warned advertisers that negotiating deals with Sky is about to become considerably harder as the bidding war for the broadcaster heats up. |
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| US beer Budweiser is to replace Carlsberg as the official beer partner for the England men's national team, marking the biggest deal in the Football Association's (FA) history. |
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From YouTube's radicalism and fake news scandals to the spurious collection of data on children despite online regulations, this new era of technology needs new ethics.
According to our panel discussion at 'Does Adtech have a heart?', in association with Iotec, the industry needs to take responsibility for these unethical practices. In our new report with Iotec, we highlight how the digital supply chain can be overhauled to rebalance the digital ecosystem. |
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Showcase: New Creative Work
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Don't miss out on your chance to enter The Drum Marketing Awards 2018.
Our judges consist of Gap global director of marketing, Eric Toda, Triumph International, Graham's Family Dairy, West Ham United, Converse, and many more. Enter today and be in with a chance to show off your marketing skills to these industry experts.
Top tip: make sure entries represent greater relevancy to cultural conversation. |
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Search for jobs in Creative, Design, Digital, Marketing and more
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