WPP: 2017 was 'not pretty'

Sign up to our specialist subject newsletters - opt in here

March 1, 2018 view in the browser

The Drum Newsletter AM WPP to ramp up consolidation as Sir Martin Sorrell says 2017 'not pretty' for agency giant The boss of WPP has pledged to accelerate the "simplification" of its structure after the world's largest marcomms group reported a 0.9% fall in 2017 net sales and a 0.3% drop in annual revenues. Read full article Unilever and IBM's blockchain experiment: a silver bullet for digital or a 'glitzy' quick fix? The specifics – or lack thereof – of Unilever marketing chief Keith Weed's IAB Annual Leadership Meeting keynote have been extensively probed. Less examined, however, is Weed's outlining of Unilever's new collaboration... Spotify's IPO filing shows strong revenue gains, but steep losses Spotify has filed a prospectus with the US Securities and Exchange Commission (SEC) signaling its long-awaited initial public offering (IPO), with the music streaming service disclosing a growth rate of... Quartz on getting chatbots to fight its battles for reader loyalty Quartz is primed to launch a new Facebook Messenger bot that it thinks will win the loyalty of readers and ensure many returning visits and engagements with the brand. The case for patience: why agency talent should be wary of job-hopping As the changing nature of work and the "gig" economy continue to evolve, agencies have been forced to rethink how they attract and retain emerging talent. Publicis' Levy warns negotiating ad deals with Sky will get harder as takeover battle mounts Publicis chairman Maurice Levy has warned advertisers that negotiating deals with Sky is about to become considerably harder as the bidding war for the broadcaster heats up. Budweiser succeeds Carlsberg as official beer of England football team US beer Budweiser is to replace Carlsberg as the official beer partner for the England men's national team, marking the biggest deal in the Football Association's (FA) history.  Does adtech have a heart? A panel of marketers discuss trust, brand safety and 'taking a stand' From YouTube's radicalism and fake news scandals to the spurious collection of data on children despite online regulations, this new era of technology needs new ethics. According to our panel discussion at 'Does Adtech have a heart?', in association with Iotec, the industry needs to take responsibility for these unethical practices. In our new report with Iotec, we highlight  how the digital supply chain can be overhauled to rebalance the digital ecosystem. Read more Showcase: New Creative Work World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Partnering Hyundai UK with the Mercury Prize Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing wagamama - Increase in sales for take-out site... Genesis Housing Association: Improving digital journeys for Genesis Housing residents Haven A Breath of Fresh Air Red Bull: Creating a category (a 20+ year relationship) A complete digital rebrand for Independent Vetcare Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller Fitness First Final call for The Drum Marketing Awards Don't miss out on your chance to enter The Drum Marketing Awards 2018. Our judges consist of Gap global director of marketing, Eric Toda, Triumph International, Graham's Family Dairy, West Ham United, Converse, and many more. Enter today and be in with a chance to show off your marketing skills to these industry experts. Top tip: make sure entries represent greater relevancy to cultural conversation.  Find out more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

If you no longer wish to receive these emails, click on the following link: Unsubscribe