Viant shuts down UK operations

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March 3, 2018 view in the browser

The Drum Newsletter Weekend Viant confirms closure of UK operations amid Meredith Corporation's Time Inc overhaul Meredith Corporation is to close the UK offices of its adtech offering Viant, a confirmation that comes as it divests its UK and US interests, as indicated by the sale of Time UK earlier this week. Read full article WPP's gender problem: proof that the same old isn't working anymore Read full article WPP reports 14.6% gender pay gap: JWT shows biggest discrepancy Read full article Ladbrokes to cut sports sponsorship spending by £8m due to FOBT UK bookmaker Ladbrokes Coral is set to cut £8m it spends each year on sponsoring sports as a result of the new rules being contemplated by the UK government on... WWE promotes Brian Flinn to chief marketing and communications officer WWE has announced the promotion of Brian Flinn to chief marketing and communications officer. How animation made ad land (and how ad land made animation) The British Film Institute's (BFI) new archive of animated ads tells the story of two industries bound by symbiosis: while animation broke down the confines of reality for creatives, the... What is Snapchat's place in the marketing mix? In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital... Unilever and IBM's blockchain experiment: a silver bullet for digital or a 'glitzy' quick fix? The specifics – or lack thereof – of Unilever marketing chief Keith Weed's IAB Annual Leadership Meeting keynote have been extensively probed. Less examined, however, is Weed's outlining of Unilever's new collaboration... WPP to ramp up consolidation as Sir Martin Sorrell says 2017 'not pretty' for agency giant The boss of WPP has pledged to accelerate the "simplification" of its structure after the world's largest marcomms group reported a 0.9% fall in 2017 net sales and a 0.3% drop... Showcase: New Creative Work 7IM - Making investment & finance personal... Monash University - A Different Lens Small Luxury Hotels of the World Partnering Hyundai UK with the Mercury Prize Kaplan: Kaplan achieve increased brochure downloads through A/B Testing The new Gowling WLG Careers Platform Priority Pass - Multi-language personalisation... Footasylum drive first purchase to increase sales by 115% through RedEye's Predictive Modeller Fitness First Last Pub Standing

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