The Drum 'Take this typewriter away': stories from the women of advertising

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March 8, 2018 view in the browser

Good day USA 'Take this typewriter away': stories from the women of advertising, 1964 - 2018 The gender pay gap statistics prove how far we have to go. But the hidden anecdotes (most of which involve what a 'women's place' is) show how far we've come. The Drum speaks to five women from decades gone by on their first experiences in advertising. Read full article Ad of the Day: HP invites girls everywhere to tell their stories for International Women's Day On International Women's Day, HP is inviting girls to reinvent their stories and reach for their dreams.  From Mr Pringles to the Monopoly Man, Creative Equals gives brand logos the female makeover Creative Equals has chosen to mark International Women's Day by highlighting the male bias entrenched in many of the world's famous logos. McDonald's flips its arches upside for International Women's Day A McDonald's in California has turned its golden arches sign upside down to make it look like a 'W' in honor of International Women's Day. Sir Martin Sorrell downplays P&G agency shakedown headlines but says model must change WPP chief exec reiterated his view that agencies must adapt their business models to function in a digital landscape, but played down the weight of headlines citing that longtime client Procter and Gamble (P&G) intended to claw back power from its ad agencies. An autopsy of BrewDog's pink powder-keg, the 'Beer for Girls' BrewDog is the first major brand to have its International Women's Day work detonate in its face.  LA Tourism recruits rapper Nocando to lead people through the city's hip-hop culture by neighborhood The Los Angeles Tourism and Convention Board is introducing a new extension of its 'Everyone is Welcome' campaign focused on LA's hustle and flow. E-mail: enquiries@thedrum.com Website: www.thedrum.com

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