Snapchat one year on from IPO

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March 2, 2018 view in the browser

The Drum Newsletter PM What is Snapchat's place in the marketing mix? In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital... Read full article Marketing's Changemakers: Smirnoff rolls out 'Equalizer' tool on Spotify to promote women artists Welcome to Marketing's Changemakers, a new series from The Drum that tells the stories of brands trying to change the world in ways both big and small. Affordable web hosting and domains Facebook scraps News Feed censorship trial amidst outrage Facebook has bowed to outrage by calling an end to a controversial experiment in which it deliberately blocked official news reports to members in six countries. The trial, which... Blockchain: the answer to programmatic advertising's woes? Following on from our article on media's perfect storm, we've been asked by a couple of clients what we think about blockchain. Is it the answer to the problems posed... New Statesman implements metred paywall to lessen reliance on advertising The New Statesman has become the latest news organisation to erect a paywall after inviting readers to 'support our journalism' in the face of a rising tide of fake news,... Vans gets its skates on for global brand campaign Vans is marking International Women's Day by delving deep into the little-known world of Indian female skateboarding for its latest global brand campaign. Lacoste to replace its crocodile with endangered species in conservation campaign Lacoste is putting its weight behind a campaign to save the world's most endangered species – by replacing its iconic crocodile logo in favour of a menagerie of ten critters that... P&G slashes digital ad 'waste' by $200m in marketing pivot Procter & Gamble, an industry bellwether as the world's largest advertiser, has called an abrupt halt to its ever-escalating digital ad spend by reducing its spend on the sector by... Breaking boardrooms: creatives discuss their weird and wonderful pitch stories Pitching to clients can be both arduous and exhilarating. The Drum Chip Shop Awards judges share their experiences of projects that they thought might never make it out of the... YouTube Re:View: Drake's plan, royal Spice Girls and Stephen Fry From Prince Harry and Meghan Markle spicing up their big day to the very sad announcement from the courageous Stephen Fry about his fight against prostate cancer; this week on YouTube, we've had some ups and downs. Keep up-to-date with your weekly fix from the YouTube Re:View, in association with The Drum. Read more Showcase: New Creative Work MHR - 'Enable Your Greatness' Rickshaw Travel: Making Travel Meaningful with Rickshaw Beaulieu: Re-education and audience diversification breaks admission records Marrakesh ePrix #YouShapedAdvice Monash University - A Different Lens The AA - New website delivers increase in revenue and traffic Priority Pass - Multi-language personalisation... wagamama - A website good enough to eat... The new Gowling WLG Careers Platform Creatives discuss their weird and wonderful pitch stories Pitching to clients can be both arduous and exhilarating, with some creative innovations making it out of the boardroom and others not. The Drum Chip Shop Awards judges want to share their experiences of projects that they thought would never make it out alive. Find out how these industry experts broke out of the boardroom with their weird and wonderful ideas.  Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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