Osborne on Evening Standard revamp

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March 12, 2018 view in the browser

The Drum Newsletter AM George Osborne on his Evening Standard revamp and dropping London from its masthead George Osborne has dropped "London" from the title of the Evening Standard in a signal of the paper's ambition to have greater national and international influence. Read full article Lego replaces British Airways as UK's top consumer brand as Amazon falls off Superbrands list UK consumers have named Lego as their favourite brand for the first time, ending British Airways' four-year reign at the top of the annual Superbrands rankings. Advertising bodies launch TimeTo campaign to combat industry's sexual harassment problem The Advertising Association (AA), Nabs and Wacl are moving to address sexual harassment in the marketing and advertising industries by urging those affected to come forward with a joint push called TimeTo. Elon Musk says AI threat greater than nuclear warheads: 'it scares the hell out of me' The founder of Tesla, SpaceX and PayPal, Elon Musk, has once again warned against the perils of developing artificial intelligence and the need for its regulation.  Vimeo on 10 years of Staff Picks & building its huge growth: 'we are not trying to control our audience' "Not much lasts for 10 years online so the fact that we have made it this far is a testament to the Staff Picks initiative," says Vimeo's director of curation, Sam Morrill while discussing a decade of the platform's premier channel. How Universal Orlando's hands-off approach to influencers is helping it attract Gen Z Universal Orlando Resort claims that an influencer partnership it recently enacted has helped it get the coveted attention of Gen Z, an audience it prioritizes since the theme park behemoth caters to tweens and teens. Are stories dead - or just the way we tell them? Five ways advertisers can tell new tales The past month of my life outside of work was spent judging branded entertainment award show entries. As I watched submissions, patterns began to emerge. The one glaring takeaway was this: the stories we tell are beginning to look the same. Twitter looks to overhaul verification process Twitter is looking into how it can revamp its verification process as the social media site looks to battle the bots on its platform.  Amnesty International UK puts families in glass box to highlight problems faced by refugees Amnesty International UK has launched a living installation highlighting the significance of spending time with your family, as it calls on MPs to attend a parliamentary debate and vote to reunite refugee families via the Refugee Family Reunion Bill. The Drum and The Sun Arms - Poke Lecture Happy Hour It's 2 for 1 over at The Drum and The Sun Arms on Tuesday March 20 with the CEO of both Publicis and Poke hosting the event. Experience a fun and inspiring morning, featuring a series of exciting stories from our very own host. With quick fire 5 minute talks and an experimental mix of game show crossed with PechaKucha, the event hopes to fuel the imagination of the AWE audience. Sign up Showcase: New Creative Work giffgaff: a disruptive brand refresh Genesis Housing Association: Improving digital journeys for Genesis Housing residents Vodafone disrupts the broadband market Redesigning digital journeys to help protect sight #YouShapedAdvice Small Luxury Hotels of the World Xero - Cloud St Ascot Racecourse: The Ascot App delivers a raceday experience like no other Hotelgift: On the 6th Week Before Christmas Fitness First Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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