NME calls time on print edition

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March 7, 2018
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NME culls print mag, blames production costs and 'tough' print advertising market

NME culls print mag, blames production costs and 'tough' print advertising market

Friday's (9 March) edition of the NME will be its last in print, its parent company Time Inc has announced, citing increasing production costs and a the "tough" print advertising market as reasons for ending its 66-year run on paper.
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BBC Three set for £10m cash injection for content that 'celebrates young people'

BBC Three set for £10m cash injection for content that 'celebrates young people'

The BBC has put its weight behind BBC Three with a £10m cash injection set to fund new shows on the online-only channel.
How Sir Bradley Wiggins' reputation could be stabilised

How Sir Bradley Wiggins' reputation could be stabilised

Irrepressible British athlete Bradley Wiggins is embroiled in not one, but two potentially career-ending controversies, in doping and tax avoidance - two of the most frowned upon activities a sportsman...
Working Not Working acquires The Backscratchers as it looks to expand UK presence

Working Not Working acquires The Backscratchers as it looks to expand UK presence

Freelance creative network Working Not Working has acquired London-based 'fixers' business The Backscratchers as part of a move to further its expansion into the UK market. 
Coca-Cola aims to tackle the 'post-lunch slump' in global campaign co-created across continents

Coca-Cola aims to tackle the 'post-lunch slump' in global campaign co-created across continents

Coca-Cola is launching a major campaign across key global markets, aimed at getting young people to drink the fizzy drink to avoid post-lunch fatigue.
People on the move featuring Vice Media, Havas UK, Wall Street Journal and more

People on the move featuring Vice Media, Havas UK, Wall Street Journal and more

This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North...
The7Stars wins Associated British Foods media account

The7Stars wins Associated British Foods media account

Media agency The7Stars has added Associated British Foods to its roster after winning the UK media planning and buying account for its grocery division from incumbent Wavemaker.
Sixth Innovation Stories line-up curated by VCCP's Will Harvey

Sixth Innovation Stories line-up curated by VCCP's Will Harvey

As the marketing industry continues to grapple with how best to incorporate technology, Innovation Social plans to help the industry by voicing a number of first-hand success stories curated by...
Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing

Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing

The adtech industry needs to clean up its act. To move on from this murky and complex digital supply chain where exploitation of opaque technology is present, a safe, accountable and transparent adtech ecosystem is essential.
How can we do this? The Drum, in association with Iotec, have a few ideas in their new report about ethical adtech application. 
Download Report

Showcase: New Creative Work

Genesis Housing Association: Improving digital journeys for Genesis Housing residents

Genesis Housing Association: Improving digital journeys for Genesis Housing residents

Nestlé ITR Smarties

Nestlé ITR Smarties

Hotelgift: On the 6th Week Before Christmas

Hotelgift: On the 6th Week Before Christmas

Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller

Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller

32 National Articles for Comparison Site's UK Launch

32 National Articles for Comparison Site's UK Launch

 World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller

World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller

Small Luxury Hotels of the World

Small Luxury Hotels of the World

Marrakesh ePrix

Marrakesh ePrix

Warburtons Sandwich Thins

Warburtons Sandwich Thins

Kaplan: Kaplan achieve increased brochure downloads through A/B Testing

Kaplan: Kaplan achieve increased brochure downloads through A/B Testing

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