McVitie's ditches cute kittens for purpose

Sign up to our specialist subject newsletters - opt in here

March 9, 2018 view in the browser

The Drum Newsletter AM 'Sweeter together': inside McVitie's' bold £9.7m pivot from fuzzy kittens towards purpose McVitie's is to ditch its longstanding, and popular, 'Sweeet' campaign, exchanging fuzzy kittens and puppies for a £9.7m purpose-driven push launching under the strapline 'Sweeter Together'. Read full article Ad of the Day: MoneySuperMarket transforms Action Man into a flamboyant, gyrating desert dancer Just days after announcing their impending split, MoneySuperMarket and Mother have unveiled the latest character in their long-running 'Save Money and Feel Epic' campaign – Hasbro's Action Man, who dances in the desert for a fabulously camp animated spot. Channel 4 to move 300 jobs from London with cities invited to pitch for creative hubs Channel 4 is to move more than a quarter of its staff out of London to help distribute media jobs throughout the UK. Brands and agencies press for progress: an #InternationalWomensDay roundup International Women's Day has taken on added meaning in the advertising sector, with brands and agencies from all over the world celebrating women through the use of stunts and special content. BrewDog's bubble bursts as the Pink IPA launch leaves a bad taste BrewDog's marketers might well have their tail between their legs after their latest punk party piece fell flat. Riding the Olympic wave in Asia: what is the value of sponsoring the Games? With the Olympics staying in Asia for the next four years, sports marketing experts tell The Drum that this represents more opportunities for other Asian companies to join Alibaba and build their international profile by associating with the prestigious Olympic brand. 'Do you have this in a JK Rowling?': Miss Labelled creatives swap dress sizes for inspiring women Independent creative duo Bex Conyngham-Hynes and Dan Scott have designed a range of alternative clothing labels for women. Uefa marketing chief on how to be a winner for brands as well as football fans Grabbing the attention of millennials can be a demanding task when it comes to capturing the eyes of football fans on social media, especially when trying to balance the needs and demands of the fans with that of brand sponsors. Guy-Laurent Epstein, marketing director of Uefa Events S.A, believes this is an important issue that needs to be addressed  in order for marketers to win over football fans as well as brands.   Read more Showcase: New Creative Work Fitness First Partnering Hyundai UK with the Mercury Prize A complete digital rebrand for Independent Vetcare Nestlé ITR Smarties Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing MHR - 'Enable Your Greatness' Craig & Rose: Dedicated to quality World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Vodafone disrupts the broadband market Christian Vision Flattr to reveal secret to unprohibited creativity in Austin With Flattr, Sweden-based microdonation provider, wanting to build more meaningful relationships between creators and their fans, what can we expect from their exclusive party in Austin this year? Held on Tuesday March 13, the event will hope to celebrate writers, musicians, storytellers and videographers and the power of collaboration they can have with their fans. Should creators demand payment for content? Find out in Austin at The Drum Speakeasy. Register now Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

If you no longer wish to receive these emails, click on the following link: Unsubscribe