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 | | | | McVitie's is to ditch its longstanding, and popular, 'Sweeet' campaign, exchanging fuzzy kittens and puppies for a £9.7m purpose-driven push launching under the strapline 'Sweeter Together'. | | | | | |
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| | | Just days after announcing their impending split, MoneySuperMarket and Mother have unveiled the latest character in their long-running 'Save Money and Feel Epic' campaign – Hasbro's Action Man, who dances in the desert for a fabulously camp animated spot. | | | |
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| | | Channel 4 is to move more than a quarter of its staff out of London to help distribute media jobs throughout the UK. | | | |
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| | International Women's Day has taken on added meaning in the advertising sector, with brands and agencies from all over the world celebrating women through the use of stunts and special content. | | | |
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| | | BrewDog's marketers might well have their tail between their legs after their latest punk party piece fell flat. | | | |
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| | | With the Olympics staying in Asia for the next four years, sports marketing experts tell The Drum that this represents more opportunities for other Asian companies to join Alibaba and build their international profile by associating with the prestigious Olympic brand. | | | |
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| | | Independent creative duo Bex Conyngham-Hynes and Dan Scott have designed a range of alternative clothing labels for women. | | | |
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 | | | | Grabbing the attention of millennials can be a demanding task when it comes to capturing the eyes of football fans on social media, especially when trying to balance the needs and demands of the fans with that of brand sponsors. Guy-Laurent Epstein, marketing director of Uefa Events S.A, believes this is an important issue that needs to be addressed in order for marketers to win over football fans as well as brands. | | | | | |
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Showcase: New Creative Work | | | |
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 | | | | With Flattr, Sweden-based microdonation provider, wanting to build more meaningful relationships between creators and their fans, what can we expect from their exclusive party in Austin this year? Held on Tuesday March 13, the event will hope to celebrate writers, musicians, storytellers and videographers and the power of collaboration they can have with their fans. Should creators demand payment for content? Find out in Austin at The Drum Speakeasy. | | | | | |
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