Is the duopoly’s dominance fading?

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March 8, 2018 view in the browser

The Drum Newsletter PM Bloomberg chief says pendulum of media dominance is swinging away from Facebook and Google The "pendulum" of power in global media has finally started to swing away from Google and Facebook in a signal that their domination of global media is not guaranteed, says the chief executive of Bloomberg Media Group, the world's largest business and financial media organisation. Read full article Formula One MD Ellie Norman talks rebrand, going OTT and its first-ever marketing team Formula One has changed rapidly in just six months. Getting underway with a rebrand, it then opened its first ever marketing department and subsequently launched an over-the-top streaming service, going to show just how seriously new owner Liberty Global is taking its brand-building efforts. Read full article An autopsy of BrewDog's pink powder-keg, the 'Beer for Girls' BrewDog is the first major brand to have its International Women's Day work detonate in its face. The Scottish craft beer brand leaned heavily on irony, humour and '#sarcasm' in releasing the Pink IPA: Beer For Girls – a parody product attempting to highlight lazy gender marketing and pay inequality. From Mr Pringles to the Monopoly Man, Creative Equals gives brand logos the female makeover Creative Equals has chosen to mark International Women's Day by highlighting the male bias entrenched in many of the world's famous logos, turning the silent male protagonists who represent the likes of Gett, DreamWorks and Schwarzkopf into women. Business on the Move: Lowe's, GE, Kimberly-Clark, and more Welcome to The Drum's Business on the Move section, where we collate agency account wins, reviews, agency launches, rebrands and acquisitions. Ad of the Day: HP invites girls everywhere to tell their stories for International Women's Day On International Women's Day, HP is inviting girls to reinvent their stories and reach for their dreams. A new short film, 'Paro,' shot in Kolkata, India, follows a girl's journey as she discovers her passion for storytelling. Amazon pulls plug on 'creepy' Alexa laughter issue Amazon has issued an urgent update to its Echo speaker after its voice-powered assistant Alexa developed a glitch which caused it to randomly erupt into fits of laughter. Debates, retrials and pie 'n' mash: where you need to be during Advertising Week Europe It's back. The Drum and The Sun Arms are reopening their doors for the second year in a row. From 19 March, we will kick off the week long event with debates, pub lunches and even our very own karaoke extravaganza. Don't miss your chance to have plenty of pints and participate in debates relevant to current issues in the industry at AWE's Picturehouse Central venue in Piccadilly Register your interest here Showcase: New Creative Work Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing Baking Mad World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Edwin: How online personas are driving sales for Japanese clothing brand Edwin John Greed Pave the way for a 31% reduction in unsubscribes through RedEye's Predictive Modeller Small Luxury Hotels of the World #FullOfSurprises 32 National Articles for Comparison Site's UK Launch Warburtons Sandwich Thins Partnering Hyundai UK with the Mercury Prize Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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