How to tell when someone is talking BS about blockchain

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March 6, 2018 view in the browser

Good day USA How to tell when someone is talking BS about blockchain With analysts warning marketers that blockchain isn't a silver bullet or a glitzy quick fix to issues around transparency, privacy or brand safety, how can they distinguish the gold from the pyrite? Read full article Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50% Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%. Powered by primary colors, The Culture Series, supported by W+K, celebrates expression Primary, the third edition of The Culture Series art show in Portland, backed by Wieden+Kennedy, uses primary colors to explore expression.  Amazon in talks with banks to create checking account product Amazon is reportedly in talks with banks including JPMorgan Chase and Capital One about creating a product similar to a checking account that its millions of customers could use. BrewDog takes aim at gendered marketing with the ironic launch of Pink IPA BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female consumers, the pink branded bottle aims to represent a stand against lazy, gendered marketing. Tourism Australia launches online video series to capitalise on Dundee success Tourism Australia has launched a series of online videos as part of its $36m marketing campaign to drive US travellers to Australia. Gravity Road acquired by You & Mr Jones as content creation and innovation hub Brandtech group You & Mr Jones announced the acquisition of a majority stake in independent creative agency Gravity Road. E-mail: enquiries@thedrum.com Website: www.thedrum.com

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