HBO builds Westworld town at SXSW to promote season 2

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March 9, 2018
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The Drum
 

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HBO builds Westworld town at SXSW to promote season 2

HBO builds Westworld town at SXSW to promote season 2

HBO has set up a recreation of the Westworld fictional town of Sweet Water at SXSW in order to promote the second series of the hit science fiction drama. 

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Dundee campaign to add $860m to Australian economy by 2020

Dundee campaign to add $860m to Australian economy by 2020

Tourism Australia's Dundee: The Son of a Legend Returns campaign will contribute an extra $860m to the Australian economy by 2020, according to the tourism body's chief marketing officer.

 
It doesn't take a 'brand safety officer' to solve marketing's ills

It doesn't take a 'brand safety officer' to solve marketing's ills

A friend shared an article on how pro-gun Russian bots had flooded Twitter following the Florida school shooting. Immediately beneath was an ad for a premium whiskey extolling the values of a life well lived. A pair of deeply uncomfortable bedfellows.

 
'Be as honest as humanly possible': Exceptional Women of the World featuring Sandi Harari, Barker

'Be as honest as humanly possible': Exceptional Women of the World featuring Sandi Harari, Barker

The latest Exceptional Women of the World podcast features NYC indie agency Barker's executive vice president and creative director, Sandi Harari.

 
Finalists for The Drum Search Awards 2018 announced

Finalists for The Drum Search Awards 2018 announced

The Drum Search Awards 2018 judging has been and gone and the nominations can now be announced.

 
BrewDog's bubble bursts as the Pink IPA launch leaves a bad taste

BrewDog's bubble bursts as the Pink IPA launch leaves a bad taste

BrewDog's marketers might well have their tail between their legs after their latest punk party piece fell flat.

 
Flattr to reveal secret to unprohibited creativity in Austin

Flattr to reveal secret to unprohibited creativity in Austin

With Flattr, Sweden-based microdonation provider, wanting to build more meaningful relationships between creators and their fans, what can we expect from their exclusive party in Austin this year?

Held on Tuesday March 13, the event will hope to celebrate writers, musicians, storytellers and videographers and the power of collaboration they can have with their fans.

Should creators demand payment for content? Find out in Austin at The Drum Speakeasy.

Register now
 
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