Good day USA

Kroger-owned Fred Meyer will stop selling guns to anyone under 21

Grocery giant Kroger will stop selling guns to anyone under 21 at its regional chain of Fred Meyer stores. http://www.1and1.co.uk/?k_id=157327774

Read full article

Marketing's Changemakers: Smirnoff rolls out 'Equalizer' tool on Spotify to promote women artists

In The Drum's Marketing's Changemakers series, Smirnoff's global senior brand manager Neil Shah discusses the brand's 'Equalizing Music' initiative, which promotes equality for women musicians around the world.

Oscars campaigns vary from mimicry to empowered, humorous to artistic

The Oscars has inspired some interesting, funny and serious campaigns leading up to Hollywood's biggest night.

P&G slashes digital ad 'waste' by $200m in marketing pivot

Procter & Gamble, an industry bellwether as the world's largest advertiser, has called an abrupt halt to its ever-escalating digital ad spend by reducing its spend on the sector.

TV Ad Spend Weekly: Google Home takes it to the Max in Olympics closing week

In partnership with Kantar Media, The Drum looks at which brands have been investing the most on US national broadcast and cable TV, and this week the Winter Olympics took the gold for new TV ad spending for the third week in a row.

Creative Director's Choice: Zach Lyons of Schiefer Chopshop on the honesty of Nissan's #SheDrives

This week's Creative Director's Choice finds Schiefer Chopshop's Zach Lyons talking about the honesty and sincerity of Nissan Saudi Arabia's #SheDrives campaign.