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 | | | | BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female consumers, the pink branded bottle aims to represent a stand against lazy, gendered marketing. | | | | | |
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| | | Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%, having already reduced the figure... | | | |
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| | | The Times has appointed former Tatler UK editor Kate Reardon as editor-in-chief of its glossy magazine, Luxx, with incumbent Jeremy Langmead moving to become editor-at-large after nearly two years in... | | | |
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| | | The Incorporated Society of British Advertisers (Isba) has launched a new viewability standard, calling for brands to be given the facility to buy digital display ads in 100% view. | | | |
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| | | Pepsi has rolled out a global marketing campaign celebrating its sponsorship of the Uefa Champions League, in which top players like Leo Messi, Marcelo and Toni Kroos paint the town... | | | |
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| | | The UK's TV advertising market appears set to brush off a disappointing 2017, when the sector fell back from a record high of £5.28bn the year prior to just £5.11bn,... | | | |
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| | | FCB Inferno has devised a new card game in which queens trump kings. Naturally, the creative agency designed a bespoke pack of cards to commemorate the launch, commissioning 16 female... | | | |
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| | | YouTube has opened up to the brand safety standards set by the Joint Industry Committee for Web Standards (Jicwebs) in a bid to be "more transparent" amid ongoing scrutiny from... | | | |
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| | | Brandtech group You & Mr Jones today (6 March) announced the acquisition of a majority stake in independent creative agency Gravity Road. | | | |
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 | | | | The Drum and Sun Arms pub is returning this year to AdWeek Europe. You're invited to a week of panel events along with pub themed activities and parties at our very own drinking establishment. Don't miss your chance to join a night full of pints and pork scratchings. Sign up to find out how you can be on the guestlist for this year's most anticipated week of events. | | | | | |
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Showcase: New Creative Work | | | |
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 | | | | Our very own Drum Studios has a special offering for all those marketers struggling to stay on top of emerging technologies and the vast array of options they bring. Thanks to a panel of independent experts, these new technologies will be trialled and tested to give guidance as to whether businesses should demo these products. As we speak, tests are underway involving enterprise software and information solutions provider, Deltek, around the effectiveness of WorkBook. | | | | | |
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