BrewDog's dig at gendered marketing

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March 6, 2018 view in the browser

The Drum Newsletter PM BrewDog takes aim at gendered marketing with the ironic launch of Pink IPA BrewDog has launched a beer brand for women – but rather than being nothing more than an offensive palette swap to cynically attract female consumers, the pink branded bottle aims to represent a stand against lazy, gendered marketing. Read full article Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50% Procter & Gamble's (P&G) top marketer Marc Pritchard has said the brand is seeking to slash the money it spends on "wasted media" by 50%, having already reduced the figure... Former Tatler UK editor Kate Reardon takes over Luxx at The Times The Times has appointed former Tatler UK editor Kate Reardon as editor-in-chief of its glossy magazine, Luxx, with incumbent Jeremy Langmead moving to become editor-at-large after nearly two years in... Advertisers should be offered 100% viewability says Isba as it unveils fresh digital standard The Incorporated Society of British Advertisers (Isba) has launched a new viewability standard, calling for brands to be given the facility to buy digital display ads in 100% view. Messi and friends kick paintballs to mark Pepsi's Champions League partnership Pepsi has rolled out a global marketing campaign celebrating its sponsorship of the Uefa Champions League, in which top players like Leo Messi, Marcelo and Toni Kroos paint the town... TV advertising market set to roar back to life in 2018 The UK's TV advertising market appears set to brush off a disappointing 2017, when the sector fell back from a record high of £5.28bn the year prior to just £5.11bn,... FCB Inferno on redesigning the humble pack of playing cards with badass queens FCB Inferno has devised a new card game in which queens trump kings. Naturally, the creative agency designed a bespoke pack of cards to commemorate the launch, commissioning 16 female... YouTube opens up to Jicwebs brand safety certification in bid to be 'more transparent' YouTube has opened up to the brand safety standards set by the Joint Industry Committee for Web Standards (Jicwebs) in a bid to be "more transparent" amid ongoing scrutiny from... Gravity Road acquired by You & Mr Jones as content creation and innovation hub Brandtech group You & Mr Jones today (6 March) announced the acquisition of a majority stake in independent creative agency Gravity Road. The Drum and The Sun Arms The Drum and Sun Arms pub is returning this year to AdWeek Europe. You're invited to a week of panel events along with pub themed activities and parties at our very own drinking establishment. Don't miss your chance to join a night full of pints and pork scratchings. Sign up to find out how you can be on the guestlist for this year's most anticipated week of events. Register your interest Showcase: New Creative Work Baking Mad Creating an exciting digital platform for Universal Production Music World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap Swyftee. The short-term work app Craig & Rose: Dedicated to quality John Greed Pave the way for a 31% reduction in unsubscribes through RedEye's Predictive Modeller A complete digital rebrand for Independent Vetcare Vodafone disrupts the broadband market giffgaff: a disruptive brand refresh New Product Alert: The Launch of Drum Labs Our very own Drum Studios has a special offering for all those marketers struggling to stay on top of emerging technologies and the vast array of options they bring. Thanks to a panel of independent experts, these new technologies will be trialled and tested to give guidance as to whether businesses should demo these products. As we speak, tests are underway involving enterprise software and information solutions provider, Deltek, around the effectiveness of WorkBook. Find out more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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