Brands unveil Oscars ads

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March 4, 2018 view in the browser

The Drum Newsletter Weekend Oscars ads vary from mimicry to empowered, humorous to artistic Nothing touches the Super Bowl in terms of advertising dollars, but the Oscars broadcast certainly comes as close as it can. At up to $2.6m per spot, the Academy Awards hosts ads from brands certain they have the creative to back up the spend. Take at look at some of the best work. Read full article Guerrilla activists reimagine movie posters with black leads to underline diversity woes Black Brixton teens have "begged and hustled" to develop a vast outdoor ad campaign to create a conversation about the lack of black actors in top movies and shows. They had a budget of £150 so they got rather creative. The Onion warns 'ungrateful prick' readers to 'Click The Fucking Link' in ad plea The Onion has launched an honest and amusing tirade about its funding model, telling readers to stop just reading the headlines. Meeting mobile head-on: How retailers can battle back Mobile is more than just consumer inclination to shop from the comfort of the couch; it is a phenomenon that tremendously influences purchasing behavior, and should equally influence retailer's strategies. McDonald's golden arches ads lead drivers to the nearest restaurant McDonald's has conceived an astute way of using its branding to lead commuters into its outlets, by sharing bits of its famous golden arches upon select outdoor ad buys. Cadillac unveils new compact SUV and hands-free driving tech in Academy Awards spots Cadillac is looking for its own version of gold this Oscars season by airing three television spots during the Academy Awards telecast, showcasing its future with two models. What is Snapchat's place in the marketing mix? In the 12 months since Snap popped on the NY stock market, the company has invested heavily in its advertising offering, but questions remain as to its real value as a digital player. WPP's gender problem: proof that the same old isn't working anymore This year, by law, all public companies in the UK with more than 250 employees must report their salaries by gender and identify the pay gaps. WPP did so, The Drum took a look at the results. Showcase: New Creative Work Monash University - A Different Lens Red Bull: Creating a category (a 20+ year relationship) Craig & Rose: Dedicated to quality The Ultimate Picture Palace: A new brand identity for Oxford's oldest independent cinema Suzuki Swift Sport MHR - 'Enable Your Greatness' Beaulieu: Re-education and audience diversification breaks admission records Last Pub Standing Kaplan: Kaplan achieve increased brochure downloads through A/B Testing Edwin: How online personas are driving sales for Japanese clothing brand Edwin

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The Revanent starring Leonardo DiCaprio and Tom Hardy. A drama thriller about a man's fight for survival. They starred together in Inception. Good music on the DVD menu. Cert 15. See the Amazon widget for similar films. One shot takes. Impressive cinematography. The fight scene like the rest of the film is brutal. Based on a true story. DiCaprio's character has a mixed raced son. Native Americans and pilgrims at war. Hardy's character is opinionated. Neither are in charge. Whilst trying to listen to the dialogue I hear that woman with her jewra mumbling. Just raised her voice. I will have to kill someone. Try watching a film in peace. Subtitles are small. After a brutal bear attack the protagonist is left for dead, he is abandoned by the team. A pretty graphic scene of what would happen. It is terrain that I wouldn't want to be in. Will Poulter is part of the team. Great actors. Worth looking at the trivia, back story and reviews. Don't just click in the ad if you aren't going to buy anything. Real method acting. 1820s America.