Brand safety – a progress report

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March 9, 2018 view in the browser

The Drum Newsletter PM Facebook and Google are cleaning up their own backyards, but UK marketers remain cautious Transparency and brand safety – just two of the issues Facebook and Google had the chance to address to rooms full of marketers at two of the industry's biggest events in the UK this week. The Drum looks at how the duopoly's dominance came under the spotlight once again. Read full article It doesn't take a 'brand safety officer' to solve marketing's ills Bank of America may be introducing a brand safety officer role, but it's up to agencies and media owners to clean up marketing's act, according to Leagas Delaney chief Fergus Hay. Read full article Nationwide calls in police as irate viewers bombard ad stars with 'vile' death threats Nationwide building society has rushed to defend a pair of singing sisters who star in its current advertising campaign after the duo were subjected to a tirade of abuse by disgruntled viewers – culminating in a series of death threats. Absolut Vodka assesses Brits' reactions to its cheeky 'Nothing to Hide' campaign Havas Village has alighted on an unlikely marriage between Absolut Vodka and naked Swedes for its latest campaign work for Pernod Ricard, turning heads with middle aged moobs in the process. Reality bites for Oculus Rift as software update blanks VR headsets Oculus Rift has admitted that an embarrassing administrative error brought down virtual reality headsets for close to a day when a failure to renew a crucial security certificate meant crucial software could not be run. Skills minister Anne Milton on what apprenticeships mean for the creative industry Apprentices are a way for businesses to improve their skills base, attract diverse talent and encourage new ways of working, writes skills minister Anne Milton. KFC returns to former distributor in wake of chicken shortage fiasco KFC has restored ties with its former chicken distributor Bidvest in the wake of a disastrous switch of its logistics contract to DHL, which resulted in the temporary closure of hundreds of restaurants as stock ran out. YouTube Re:View: International Women's Day, inclusion rider & Mary Poppins With yesterday marking the celebration of International Women's Day, YouTube wants to continue the festivities into Friday. From recent Oscars winner Frances McDormand asking for inclusion and diversity within the film industry, to women's search history reflecting demand for gender equality on Google, who will take a stand on YouTube this week? Find out from your weekly edition of the YouTube Re:View, in partnership with The Drum. Read more Showcase: New Creative Work I-COM: The benefits for agencies of partnering with ResponseTap Partnering Hyundai UK with the Mercury Prize World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller giffgaff: a disruptive brand refresh Redesigning digital journeys to help protect sight Craig & Rose: Dedicated to quality Vodafone disrupts the broadband market HSBC Jade Small Luxury Hotels of the World Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja The Drum & The Sun Arms: Justice for Kevin and The Role of Regulation Will Aldi's Kevin the Carrot ever get the justice he deserves? With the Advertising Standards Authority (ASA)'s restrospective ad ban on ads like Aldi's along with many others, our panel at The Drum and The Sun Arms event will discuss the ins and outs of this case and wider implications. Judge John will oversee the hearing and give the final verdict for our audience. Find out whether Kevin is guilty or not guilty. Register here Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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