Brand safety officer – here to stay?

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March 12, 2018 view in the browser

The Drum Newsletter PM Will the brand safety officer dethrone the chief media officer as the next big hire? Not so long ago, brands like Airbnb and Tesco touted the position of the chief media officer as one that could help alleviate some of the industry's ills, but now it appears that weight of expectation may shift to a newly-coined role, the brand safety officer. Read full article Uber's chief brand officer vows to be more transparent about inner workings Uber's chief brand officer has vowed that the company will be more transparent about the products it's working on as well as what it's doing to improve its culture as it continues to try and repair the damage done over the past year. 10 questions with... James Whatley, planning partner at Ogilvy UK This week's 10 Questions With... features James Whatley, planning partner at Ogilvy UK. Gen Z vs millennial influencers: why the same marketing to both is destined to fail Hauls. Diss-tracks. Flat-lays. Selfies. These have been my world since the start of 2017 when I embarked on a mission to fully understand the world of digital influencers. E.ON envisages a world of limitless energy in 'heat from thin air' push Energy provider E.ON has published an optimistic look at the future by digitally re-imagining city streets as sustainably-heated swimming pools, in order to illustrate the potential of air source heat pumps, solar power and battery storage. Reuters builds AI tool capable of writing sentences and pitching stories Reuters is advancing its embrace of artificial intelligence a stage further with the development of a new tool capable of writing sentences and suggesting story ideas as well as data analysis. Creative Works EMEA featuring Mother, Publicis Lisbon, Santo and more Welcome to The Drum Creative Works. TfL derails 'provocative' campaign to lure British business to France post-Brexit A patriotic Transport for London has acted in the national interest after derailing a 'provocative' campaign devised by the Normandy Development Agency, designed to lure British businesses concerned about Brexit across the channel to France. Uncommon wins WWF account following 'brave' pitch Uncommon Creative Studio has added the World Wide Fund for Nature (WWF) to its client roster following its first competitive pitch. The Drum & The Sun Arms – Karaoke It's time to warm up those vocal cords and be prepared for an evening of cheesy music and questionable singing. Don't miss your chance to sing like Shania or have your very own Mariah moment. On Tuesday 20, let all your inhibitions go at The Drum and The Sun Arms for a night of Karaoke. Sign up here Showcase: New Creative Work MHR - 'Enable Your Greatness' Nestlé ITR Smarties VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap Redesigning digital journeys to help protect sight Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing Securitas LEAD Augmented Reality Brochure Genesis Housing Association: Improving digital journeys for Genesis Housing residents Kaplan: Kaplan achieve increased brochure downloads through A/B Testing The new Gowling WLG Careers Platform Vodafone disrupts the broadband market Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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