Ad women: tales from five decades

Sign up to our specialist subject newsletters - opt in here

March 8, 2018 view in the browser

The Drum Newsletter AM

'Take this typewriter away': stories from the women of advertising, 1964 - 2018 The gender pay gap statistics prove how far we have to go. But the hidden anecdotes (most of which involve what a 'women's place' is) show how far we've come. The Drum speaks to five women from decades gone by on their first experiences in advertising. Read full article

Sir Martin Sorrell downplays P&G agency shakedown headlines but says model must change WPP chief exec Sir Martin Sorrell has reiterated his view that agencies must adapt their business models to function in a digital landscape, but played down the weight of headlines citing that longtime client Procter and Gamble (P&G) intended to claw back power from its ad agencies.

McDonald's flips its arches upside for International Women's Day A McDonald's in California has turned its golden arches sign upside down to make it look like a 'W' in honour of International Women's Day.

KFC changes logo to 'Claudia Sanders' for a day to celebrate women's success stories KFC Malaysia has temporarily changed its logo of Colonel Sanders to Claudia Sanders across its social media and digital platforms for a day.

WaterWipes hands integrated account to The Brooklyn Brothers WaterWipes has selected The Brooklyn Brothers to lead its integrated account after a seven-way pitch.

What matters in advertising this year My favourite law is Amara's Law. It says: "We tend to overestimate the effect of a technology in the short run and underestimate the effect in the long run".

O2 follows up 'Oops' smashed billboards with slapdash, taped-up 'Stuck' posters Following on from its smashed-up 'Oops' posters, O2 has again turned out of home creative on its head with posters that look as though they've been shoddily taped to Clear Channel's inventory.

Coca-Cola diversification efforts lead to Japanese alcopops The Coca-Cola Company is set to release its first ever alcohol drink in its 125-year history as its diversification efforts continue.

Flattr yourself at The Drum's Speakeasy Join Flattr at The Drum's Speakeasy at The Prohibition Creamery on Tuesday 13 March, to discover the secret to unprohibited creativity. Let's unite to share our ideas and passion for great content and celebrate the power of collaboration by partying with us in Austin. Make sure you RSVP to receive your password for entry. RSVP here

Showcase: New Creative Work

A complete digital rebrand for Independent Vetcare Ascot Racecourse: The Ascot App delivers a raceday experience like no other

Xero - Cloud St Baking Mad

Watch Me Create #FullOfSurprises

Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja Craig & Rose: Dedicated to quality

Small Luxury Hotels of the World Warburtons Sandwich Thins

Flattr to reveal secret to unprohibited creativity in Austin With Flattr, Sweden-based microdonation provider, wanting to build more meaningful relationships between creators and their fans, what can we expect from their exclusive party in Austin this year? Held on Tuesday March 13, the event will hope to celebrate writers, musicians, storytellers and videographers and the power of collaboration they can have with their fans. Should creators demand payment for content? Find out in Austin at The Drum Speakeasy. Register now

Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

If you no longer wish to receive these emails, click on the following link: Unsubscribe