WPP's Blackett on where growth will come from

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February 23, 2018 view in the browser

The Drum Newsletter AM Karen Blackett says WPP will focus on SMEs and alternative remuneration in quest for growth Karen Blackett, WPP UK's newly appointed country manager, is earmarking the ad budgets of small and medium-sized businesses, as well as experiments with alternative remuneration models, to deliver growth for the holding group at a time when concern lingers over a wider slowdown of the ad market. Read full article Facebook promises 'metrics clean up' to bring more clarity to its advertising offering Facebook is overhauling its metrics offering in a clean up that it claims will help bring greater clarity to advertisers over how paid-for media placements on the network perform – an... New York Times print ad names and shames NRA-funded politicians Gun control groups have run a striking two-page print ad in The New York Times to share with the US public the lawmakers who accept NRA donations, just days after a mass... NUJ warns of UK newspaper duopoly as CN Group joins Newsquest The National Union of Journalists (NUJ) has issued a warning that Trinity Mirror and Newsquest may form a newspaper duopoly over the regions of the UK due to the rate that... Diageo supports female directors by joining 'Free the Bid' Diageo has joined Free the Bid, a nonprofit that advocates for female directors. Manchester United, YouTube's most viewed English club, finally launch official channel Manchester United (MUFC) have launched a YouTube channel, with both the club and the Google-owned platform spotting an opportunity to capitalise on the fact that despite having no official presence on the... 'Pinterest will get even bigger for us' says fintech lender Elevate Credit With users skimming through 300 feet worth of content online, almost the size of the Statue of Liberty, how can brands stand out on social media? Helen Fox, marketing community manager at Elevate Credit, features in Falcon.io's final installment of their four-part video series. Fox highlights how the finance brand is trying to shine bright in a highly saturated market by knowing why consumers are using certain channels and utilising Pinterest and video as platforms for the future.  Watch Video Showcase: New Creative Work VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap I-COM: The benefits for agencies of partnering with ResponseTap Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing giffgaff: a disruptive brand refresh 32 National Articles for Comparison Site's UK Launch MHR - 'Enable Your Greatness' Haven A Breath of Fresh Air #FullOfSurprises Rickshaw Travel: Making Travel Meaningful with Rickshaw The new Gowling WLG Careers Platform Iotec launches Ethical Adtech Manifesto to rally for industry action How can we put a stop to unethical adtech use? With issues of brand safety and transparency emerging, Iotec, in partnership with The Drum, are calling for the industry to rally together in a coordinated effort to combat this. In their 'ethical adtech' manifesto, supplier auditing and use of third party tracking are only some of the solutions that Iotec are proposing for companies to reach a high level of ethical standard.  Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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