Why Ben Priest is leaving ad land for good

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February 20, 2018 view in the browser

The Drum Newsletter PM Why Adam&Eve's famed creative Ben Priest is bowing out from advertising Ben Priest has handed in his notice, both to Adam&Eve/DDB and the industry as a whole. But, don't expect the creative force behind some of John Lewis' best ads to re-emerge as a consultant or creative philanthropist; Priest is resolute in exiting ad land for good. Read full article Two-thirds of marketers have considered leaving industry because of poor workplace wellbeing A generation of marketing and media professionals are at risk of "burnout" according to research which has shown that 64% of individuals working in the industry have thought about leaving... It's advertising we should be selling not more palatable ads Google has attracted a steady stream of criticism since last Thursday's launch of its new Chrome-based adblocker: from media commentators, consumer groups and consumers themselves. Some rough analysis of that... Gumtree plays with optical illusions to show how its app can help with life's big moments Gumtree has unveiled its latest spot from longstanding creative agency Fold7, 'Turning Points' which centres around how the online marketplace's mobile app assists users in preparing for the pivotal moments in... Wavemaker and Ogilvy partner to create an Effectiveness Lab in India GroupM's content agency Wavemaker has joined forces with Ogilvy to create an Effectiveness Lab which will leverage data to find out what drives effective communications across consumer interaction platforms. Irn Bru courts controversy with cheeky ad urging viewers 'Not To Be a Can't' AG Barr's Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a "can't". The Drum Design Awards introduce a new category to champion young talent: 25 under 25 As part of The Drum's commitment to the next generation of young talent that will help design our future, The Drum Design Awards is launching a special category to herald... Brands sometimes 'over-invest' in videos, says William Grant & Sons' content chief Videos can reach over 10 million people online, but is there any guarantee consumers are absorbing what they are watching? Brands are over investing in video, with less thought given to spend on media. Falcon, in partnership with The Drum, explore how companies can utilise their social media strategies. Find out advice from William Grant & Sons' content chief on how to save the pennies and make an impact.   Read more Showcase: New Creative Work John Greed Pave the way for a 31% reduction in unsubscribes through RedEye's Predictive Modeller Vodafone disrupts the broadband market Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller Ascot Racecourse: The Ascot App delivers a raceday experience like no other A Team One Tradition and Symbol of Unity, the Peace Tree Stands Tall Edwin: How online personas are driving sales for Japanese clothing brand Edwin Hotelgift: On the 6th Week Before Christmas World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Christian Vision Kaplan: Kaplan achieve increased brochure downloads through A/B Testing Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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