What to expect at MWC

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February 19, 2018 view in the browser

The Drum Newsletter AM What we can expect to see at Mobile World Congress 2018 We will see many examples of where the 'new' is already being applied now as participants come together for the 2018 Mobile World Congress. Here are our suggestions on what to look for across the demonstration halls. Read full article 10 questions with... Ali Hanan, founder of Creative Equals The Drum speaks to people across the global media and marketing sector who are bringing something a little different to the industry and talks to them about what little insights... Baidu posts strong Q4 results and unveils plans to list iQIYI Baidu has revealed plans to list video platform iQIYI on the US stock exchange as the Chinese internet giant posted strong quarterly and fiscal year results. Facebook will use direct mail to verify identities of political ad buyers Facebook plans to send postcards to verify the identity anyone buying a political advert in the US. Ex-Google ad moderator says content is approved without proper checks A former Google employee has claimed that the company's team of moderators were pressured to approve ads and other content as 'family safe' even if it was in a foreign language... Mike Cooper: Bots will let the brand genie out of the bottle Get ready, the great app purge is coming. What the industry really thinks about Keith Weed's speech Unilever's Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface... Center Parcs pulls ads from Daily Mail over Tom Daley column Center Parcs has pulled its advertising from the Daily Mail after appearing next to a controversial column by Richard Littlejohn, which it said was "completely unacceptable".  Coca-Cola: it will take more than a sleek rebrand to put the fizz back into Diet Coke sales Coca-Cola may have invested in its Diet Coke brand heavily since the start of the year - unveiling fresh packaging and flavours - but three years after admitting that turning... 'It's not the sexy side of AR' that matters: three key takeaways from new report With the invention of Augmented Reality (AR) enabled trainers, AR is set to be huge in the next few years. However, brands are rushing into using AR to gain that 'wow' effect from consumers, resulting in lacklustre campaigns. The Drum, in association with AdsReality, have some advice on how marketers can avoid falling into this trap.  Read more Showcase: New Creative Work #FullOfSurprises Baking Mad 32 National Articles for Comparison Site's UK Launch Vodafone disrupts the broadband market Swyftee. The short-term work app Nestlé ITR Smarties The Ultimate Picture Palace: A new brand identity for Oxford's oldest independent cinema Red Bull: Creating a category (a 20+ year relationship) A Team One Tradition and Symbol of Unity, the Peace Tree Stands Tall Kaplan: Kaplan achieve increased brochure downloads through A/B Testing Token ID:  advert-body-2 Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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