Unilever commits to female-led startups

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February 27, 2018 view in the browser

The Drum Newsletter PM Unilever vows 50% of the startups it works with will be female-led by 2023 Unilever has committed to increasing the number of female-founded startups it invests in. Right now, just 23% of its investment goes to female-led businesses; by 2023 it wants that to be 50%. Read full article Burberry CMO Sarah Manley to exit following Christopher Bailey departure More change is afoot for Burberry, with its longtime chief marketing officer Sarah Manley set to depart the business following on from the recent exit of former creative director Christopher Bailey. Comcast gazumps Murdoch's 21st Century Fox with £22.1bn Sky offer Rupert Murdoch's 21st Century Fox is facing a fresh complication from an unexpected quarter in its long-cherished drive to wrest full control of Sky, after US cable giant Comcast tabled a rival £22.1bn offer for the business. Trinity Mirror calls on former COO Mark Hollinshead to lead Express, OK & Star integration Trinity Mirror is understood to have placed former chief operating officer Mark Hollinshead in temporary charge of the portfolio of products it recently acquired from Northern & Shell in a £127.6m deal. Brands reveal how RCS, the next-gen SMS, helps drive engagement with customers Mobile carriers are promising an open, policed and secure platform of their own in Rich Communications Services (RCS), the successor to SMS. Stop writing and learn to be a better writer A woman walks up to a construction worker in Manhattan. Twitter strikes live steaming deal with Formula E Twitter has taken a further step toward establishing itself in the video streaming market after striking a deal with Formula E to live stream races in Japan. Ebiquity hires former STV chief Rob Woodward as chairman Former STV chief executive Rob Woodward is to become chairman and non-executive director of marketing analytics company Ebiquity.  Does adtech have a heart? A panel of marketers discuss trust, brand safety and 'taking a stand' Sponsored by: iotec First it was Marc Pritchard from Procter & Gamble, and more recently Unilever's Keith Weed – calling out the failings of the adtech industry. TV is not under threat, but it needs to get better with data, say panelists at The Drum's breakfast event What will the future hold for TV advertising? At The Drum's Future of TV breakfast event, panelists from Dataxu, Telaria, Thinkbox, Endemol Shine Group and Ogilvy UK, discussed the potential that access to data could have in leveraging more value for TV; however a major concern highlighted was the detrimental effects that data misuse could have for its future. Find out whether it will be the best or worst time for TV. Read more Showcase: New Creative Work The new Gowling WLG Careers Platform Suzuki Swift Sport MHR - 'Enable Your Greatness' The AA - New website delivers increase in revenue and traffic Footasylum drive first purchase to increase sales by 115% through RedEye's Predictive Modeller I-COM: The benefits for agencies of partnering with ResponseTap Showcase Cinemas: How our 360 audit led to a redefined marketing strategy Rickshaw Travel: Making Travel Meaningful with Rickshaw #FullOfSurprises Superdry This Is The Jacket Digital transformation. What the hell does it really mean? Dataxu explains There has been a dramatic change across various industries, with the common denominator being digital transformation. Advancements in technology means that many companies need to catch up, while other are already playing the field almost like a rookie. Where do you start when developing improvements that your clients, customers and employees will appreciate? Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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