February 16, 2018

The Drum Newsletter AM

The perfect storm that's blowing up in media

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it's highly unlikely that you'll need to explain to them what advertising is.
But talk to them about media agencies, and the chances are you'll get a blank look. And so it is, media has provided much of the fuel for the big holding companies' growth.

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BBH Labs emulates 'Three Billboards' movie to put spotlight on Grenfell Tower tragedy

Ad agency BBH Labs is using billboards to shine a light on the Grenfell Tower tragedy that killed an estimated 71 people in their homes eight months ago.

BBDO's Andrew Robertson on continued creative success amid the rise of indies and consultancies

For 13 of the last 14 years, BBDO Worldwide has topped The Drum's Big Won rankings, a cumulative account of awards won throughout the year, including including D&AD, Cannes Lions...

Boots No7 looks to digitise in-store advisory service with Face Study platform

Boots No7 has launched an interactive "digital education platform" for its skincare products after finding women were baffled by the array on offer.

Fear & loathing in aid-land as Oxfam gets the President's Club treatment

Aid organisations are on notice to clean up their houses after the earthquake that's rocked Brand Oxfam.

OpenX says Google's Exchange Bidding has led to 48% revenue lift for publishers

A case study published by OpenX shows that publishers on its platforms using Exchange Bidding – Google's answer to header bidding – have seen an average yield increase of 48% in the...

Why you should 'give a fork' about the origins of The Drum Chip Shop Awards

Barnacles Fish & Chip Shop in Llandudno, Wales, once the talk of Soho, when its ad campaign scooped a heap of awards, the campaign was the work of an advertising...

UK shoppers say brands aren't transparent about influencer deals and rules need tightened

71% of UK consumers wrongly believe that influencer marketing is not regulated at all, with a further 61% saying they don't think brands are being transparent about how they use...

Roll of honour: how can you win at The Drum Design Awards?

Great design underpins great digital, according to John Mathers, design director of the British Design Fund.
The Drum Design Awards celebrate great design being produced across the UK and around the globe. Have a look back on some of our previous winners. How do you measure up?