Pinterest looks to scale ad offering

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February 28, 2018 view in the browser

The Drum Newsletter AM Pinterest taps former Google exec Francoise Brougher as COO to scale ad offering Pinterest has tapped former Google and Square exec Francoise Brougher to join the company as its first chief operating officer, tasking her with scaling up its global advertising offering.  Read full article Mobile World Congress day two: here's what you need to know With most of the major new device announcements already out, day two of Mobile World Congress (MWC) in Barcelona was a more subdued affair. Here's what you need to catch up on. ISBA updates media services contract template to better 'accommodate' agencies The Incorporated Society of British Advertisers (ISBA) has released an updated version of its media services contract template, a document it initially released in 2016 to help members get a better sense of how agencies are spending their media budgets. Formula 1 goes OTT with F1 TV streaming service in Europe and US Formula 1 has launched its own bespoke streaming service, selling directly to consumers in two dozen markets.  Nicola Mendelsohn admits 2017 'hard' for Facebook and rebukes Sorrell 'homework' jibe Nicola Mendelsohn, vice president of EMEA at Facebook, has acknowledged that 2017 "was a hard year" but expressed enthusiasm in light of changes invoked by the social network. WPP firms Burston-Marsteller and Cohn and Wolfe merge WPP has announced the merger of public relations firms Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW). Vodafone usurps MWC's 5G talk with mission to install 4G – on the moon Vodafone is looking to install the moon's first 4G network, a move that serves as a stunt and an apparent prediction that there will be future activity on the rocky satellite.  'Where are the boss ladies?' Online database collects listing of female leadership at ad agencies An online database has been collecting the names of women in leadership from all facets of the industry. William Hill gambling ad banned by watchdog for misleading bonus promotion A William Hill TV spot has fallen foul of a Advertising Standards Authority (ASA) ban this week, after a promotion for a bonus payout feature was banned for misleading punters. Get your juices flowing: creative branding insights from Britvic Quenching the thirst of creativity, Britvic value brilliant collaborative partnerships. How do they stay connected? The answer is up in the "digital cloud" where Britvic share high quality, up-to-date assets across the globe, using a cloud-based digital asset management (DAM) solution. In Bynder's latest video, Britvic highlight a cocktail of benefits that DAM provides to help them converge, interact and effectively collaborate with their agencies. Watch the video to find out how to shake up your creative processes for greater efficiencies.  Watch now Showcase: New Creative Work Haven A Breath of Fresh Air Award winning results for specialist travel insurer Creating an exciting digital platform for Universal Production Music A complete digital rebrand for Independent Vetcare Filippo Berio: Olive oil brand celebrates 150th birthday with 'Shake to Win' game Nestlé ITR Smarties Vodafone disrupts the broadband market Fitness First Swyftee. The short-term work app Baking Mad Digital transformation. What the hell does it really mean? Dataxu explains There has been a dramatic change across various industries, with the common denominator being digital transformation. Advancements in technology means that many companies need to catch up, while other are already playing the field almost like a rookie. Where do you start when developing improvements that your clients, customers and employees will appreciate? Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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