P&G to cut advertising costs by $400m

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February 23, 2018 view in the browser

Good day USA P&G to cut advertising costs by $400m P&G plans to cut advertising costs by $400m by implementing new agency models and reducing the number of agencies it works with by 50%. Read full article Facebook promises 'metrics clean up' to bring more clarity to its advertising offering Facebook is overhauling its metrics offering in a clean up that it claims will help bring greater clarity to advertisers over how paid-for media placements on the network perform. Diageo supports female directors by joining 'Free the Bid' Diageo has joined Free the Bid, a nonprofit that advocates for female directors. CTV, mobile and China to power The Trade Desk's 'land grab' as 2017 revenues top $308m The shift to automated media buying on connected TVs (CTV) as well as mobile media particularly in China, will be key to The Trade Desk's growth in the near-to-medium future. Marketing's Changemakers: why General Mills is asking teenagers for their solutions to world hunger General Mills has taken significant steps in recent years to help alleviate hunger across the globe and support sustainable agriculture practices. Feeding America PSA brings attention to those who struggle with hunger in US A new public service advertisement for Feeding America calls attention to the truths of 'hidden hunger.' E-mail: enquiries@thedrum.com Website: www.thedrum.com

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