February 16, 2018

The Drum Newsletter PM

For and against: Nike's Nothing Beats a Londoner campaign

Nothing Beats a Londoner, Nike's new campaign by Wieden+Kennedy, has already been hailed by one tabloid as one of the best ads ever made – but not everyone sees it that way. Here, two ad execs give their wildly differing takes on a spot about the capital that's got the nation talking.

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What the industry really thinks about Keith Weed's speech

Unilever's Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface...

Vivendi CEO explains Havas symbiosis: customer insight for content rights

Arnaud de Puyfontaine, chief executive of Vivendi, has given a strong indication of how the media giant will benefit from its 2017 acquisition of the Havas group during the company's quarterly earnings call.

Universal uncovers widespread 'cultural problem' within its marketing department

Scott Abraham, a former senior vice-president of marketing at NBC Universal, was reportedly sacked from his post last November for "inappropriate conduct", with Variety saying that the studio had uneatherd a Kelly Madison Gallery

Practical steps marketers can take to put trust back into marketing communications

Trust has been high on the wider media agenda for some time. This year in particular, however, it is increasingly being talked about in connection with marketing communications. My former employer...

10 reasons why pitching is the biggest illusion of the 21st century

When I read an email with the line "you are invited to our pitch...", or see more 'refined' phrases such as RFP or RFQ, I immediately assume that it's going...

Betvictor picks Karmarama to lead World Cup 2018 marketing drive

Online bookmaker Betvictor has played its World Cup 2018 hand by dealing in marketing specialists Karmarama to lead its creative for the sporting event.

The perfect storm that's blowing up in media

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it's highly unlikely that you'll need to explain to them what advertising...

YouTube Re:View: Nike's Londoners, Donatella Versace & grandpa's kitchen

"Out with the old, in with the new" is not something you'll see in this YouTube Re:View.
This week, YouTube, in partnership with The Drum, is celebrating people of all ages. From Nike's London youngsters showing the true heart of London culture to the world's oldest restaurant keeping its doors open for 293 years.
Find out who the UK has voted the best of the best this week.