Nike's 'Londoner' ad: a case for and against

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February 16, 2018 view in the browser

The Drum Newsletter PM For and against: Nike's Nothing Beats a Londoner campaign Nothing Beats a Londoner, Nike's new campaign by Wieden+Kennedy, has already been hailed by one tabloid as one of the best ads ever made – but not everyone sees it that way. Here, two ad execs give their wildly differing takes on a spot about the capital that's got the nation talking. Read full article What the industry really thinks about Keith Weed's speech Unilever's Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface... Vivendi CEO explains Havas symbiosis: customer insight for content rights Arnaud de Puyfontaine, chief executive of Vivendi, has given a strong indication of how the media giant will benefit from its 2017 acquisition of the Havas group during the company's quarterly earnings call. Universal uncovers widespread 'cultural problem' within its marketing department Scott Abraham, a former senior vice-president of marketing at NBC Universal, was reportedly sacked from his post last November for "inappropriate conduct", with Variety saying that the studio had uneatherd a Kelly Madison Gallery Practical steps marketers can take to put trust back into marketing communications Trust has been high on the wider media agenda for some time. This year in particular, however, it is increasingly being talked about in connection with marketing communications. My former employer... 10 reasons why pitching is the biggest illusion of the 21st century When I read an email with the line "you are invited to our pitch...", or see more 'refined' phrases such as RFP or RFQ, I immediately assume that it's going... Betvictor picks Karmarama to lead World Cup 2018 marketing drive Online bookmaker Betvictor has played its World Cup 2018 hand by dealing in marketing specialists Karmarama to lead its creative for the sporting event. The perfect storm that's blowing up in media Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it's highly unlikely that you'll need to explain to them what advertising... YouTube Re:View: Nike's Londoners, Donatella Versace & grandpa's kitchen "Out with the old, in with the new" is not something you'll see in this YouTube Re:View. This week, YouTube, in partnership with The Drum, is celebrating people of all ages. From Nike's London youngsters showing the true heart of London culture to the world's oldest restaurant keeping its doors open for 293 years. Find out who the UK has voted the best of the best this week.  Read more Showcase: New Creative Work wagamama - A website good enough to eat... Nestlé ITR Smarties Exodus Travel Animation Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing Ascot Racecourse: The Ascot App delivers a raceday experience like no other Partnering Hyundai UK with the Mercury Prize I-COM: The benefits for agencies of partnering with ResponseTap Priority Pass - Multi-language personalisation... Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja Footasylum drive first purchase to increase sales by 115% through RedEye's Predictive Modeller Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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