Keith Weed speech: what the industry really thinks

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February 17, 2018 view in the browser

The Drum Newsletter Weekend What the industry really thinks about Keith Weed's speech Unilever's Keith Weed dominated headlines this week with what many were quick to read as a threat to review ad spend with Google and Facebook. However, what on the surface seemed to be a bold statement of intent may not spur Google and Facebook into taking the action some industry observers have speculated they will. Though I must add that Kelly Madison is a remarkable woman. Read full article Coca-Cola: it will take more than a sleek rebrand to put the fizz back into Diet Coke sales Coca-Cola may have invested in its Diet Coke brand heavily since the start of the year - unveiling fresh packaging and flavours - but three years after admitting that turning... Center Parcs pulls ads from Daily Mail over Tom Daley column Center Parcs has pulled its advertising from the Daily Mail after appearing next to a controversial column by Richard Littlejohn, which it said was "completely unacceptable".  For and against: Nike's 'Nothing Beats a Londoner' campaign Nothing Beats a Londoner, Nike's new campaign by Wieden+Kennedy, has already been hailed by one tabloid as one of the best ads ever made – but not everyone sees it... Amazon, Twitter, Verizon and Facebook to compete for NFL live stream rights Amazon, YouTube, Verizon and Twitter are in contention to bid for streaming rights for NFL's Thursday Night Football as reported by Bloomberg. 'People just assume the worst, maybe it's just because we're in adtech' Eric Eichmann, Criteo's chief executive officer, on the upcoming GDPR, and why Apple's ITP concerns are 'nothing new.' Indian advertising spend to grow 13% in 2018 India's advertising investment is set grow 13% in 2018, according to GroupM's 'This Year, Next Year' (TYNY).  The Chip Shop Awards are back with a vengeance Now in its 13th year, The Drum Chip Awards celebrates creativity in its pure, unadulterated originality. Anything goes. Professionals, students, dogs and cats can enter. If you've got a great campaign idea for a product that doesn't even exist, we want to hear about it. Really, anything goes. Read more Showcase: New Creative Work giffgaff: a disruptive brand refresh Creating an exciting digital platform for Universal Production Music A complete digital rebrand for Independent Vetcare The AA - New website delivers increase in revenue and traffic Kaplan: Kaplan achieve increased brochure downloads through A/B Testing Showcase Cinemas: How our 360 audit led to a redefined marketing strategy Ascot Racecourse: The Ascot App delivers a raceday experience like no other Swyftee. The short-term work app Footasylum drive first purchase to increase sales by 115% through RedEye's Predictive Modeller 32 National Articles for Comparison Site's UK Launch