Inside Hello Kitty's marketing machine

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February 26, 2018 view in the browser

The Drum Newsletter PM How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand The Drum is kicking off a series looking into the weird and wonderful origins of some of the world's best-known brands with a deep dive into the colourful history of Hello Kitty, exploring how the button-eyed totemic character went on to become one of the most recognisable brands on the planet alongside McDonald's and Coca-Cola. Read full article Ryanair chief technology officer: 'I find out about our projects in the papers' Ryanair's chief technology officer has been the unseen presence behind some of the biggest changes implemented by the budget airline in the past four years, but he's admitted it's a tough job as he contends with both the chief marketing officer and the ever-challenging chief exec, Michael O'Leary. BT Sport CEO explains why the Premier League rights are vital to the wider BT Group Despite being an eye-watering investment for BT, the Premier League rights significantly boost the media and telecom company's relevancy to consumers, according to Andy Haworth, chief executive of BT Sport. Carter Murray: Doubling down on diversity If there is one thing that I have learned on the topic of diversity, it is that the starting point in any conversation, however obvious, is to get everyone to acknowledge that it is not a level playing field out there, professionally or in life, writes Carter Murray. You would be shocked at how hard it is to get everyone aligned on this fundamental truth. Dublin looks to lure UK TV channels across the Irish sea post Brexit The Republic of Ireland is making a play to host UK TV channels post Brexit. Cancer Research UK calls for 9pm watershed on TV junk food advertising Cancer Research UK is calling for a further crackdown on the marketing of junk food in response to soaring rates of obesity among millennials, advocating for a ban on adverts for foods high in fat and sugar prior to the 9pm watershed. Creative Works EMEA featuring Saatchi & Saatchi, McCann Barcelona, Fold7, Rothco and more The Drum rounds up the best creative work of the past week. Karmarama to debate tech's role in keeping us connected with TED speaker Dr Kate Stone and The Drum in Austin Going to be in Austin on 12 March? The Drum and Karmarama, are hosting an event, Reconnecting Technology, to understand how technology affects the way we communicate with ourselves and others and whether it can strengthen our connections. Join Dr Kate Stone, Karmarama's Lawrence Weber and Barbara Guerpillon from Unilever Foundry SEAA, in conversation around the possibilities technology has for society and how marketers can build long lasting relationships with Millennials. Read more Showcase: New Creative Work Creating an exciting digital platform for Universal Production Music Partnering Hyundai UK with the Mercury Prize Monash University - A Different Lens Baking Mad Superdry This Is The Jacket Showcase Cinemas: How our 360 audit led to a redefined marketing strategy Priority Pass - Multi-language personalisation... wagamama - A website good enough to eat... Suzuki Swift Sport Using animated video to tell Unicef UK's story The Chip Shop Awards are back with a vengeance Now in its 13th year, The Drum Chip Awards celebrates creativity in its pure, unadulterated originality. Anything goes. Professionals, students, dogs and cats can enter. If you've got a great campaign idea for a product that doesn't even exist, we want to hear about it. Really, anything goes. Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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