In defence of Kevin the Carrot

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February 21, 2018 view in the browser

The Drum Newsletter PM A pissed-up carrot isn't the ASA's biggest problem Well, that's it then. Christmas, ruined. There's one in every family. The creepy uncle. The racist nan. The English-rugby-supporting brother-in-law. The stupid root vegetable that doesn't know how much sherry is enough sherry. They ruin it for everyone. Sometimes nearly two months after the event. Read full article Why Mr & Mrs Smith has merged sales and marketing under a new chief growth officer Mr & Mrs Smith recently appointed former Dixons Carphone marketer Julian Diment to the newly created role of chief growth officer, believing that 'sales' is no longer about "trying to flog things" while marketing can't sit in a silo, free from commercial objectives. Inside The Brits' extensive social media strategy to drive viewers to the TV broadcast As The Brit Awards returns to television tonight (21 February), the BPI and its social and digital agency Somethin' Else are doing everything they can to ensure it reaches more screens than ever before. Coty focuses on AI with growth accelerator competition Coty, the global beauty company, is to begin a new technology start-up programme which will offer $100,000 in cash prizes for the best pitches involving artificial intelligence (AI) solutions. Google says AdSense Auto ads will 'take care of the rest' for publishers Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize their websites using machine learning. People on the move featuring McCann, We Are Social, Now and more This week has seen another wave of appointments and departures at brands, media owners and agencies. The Drum has rounded up the key moves from the EMEA, APAC and North... The case for advertisers to look again at newsbrands Over the past year, the waters surrounding digital media have become thoroughly dark and muddied, particularly for marketers seeking to secure brand safety while also understanding and boosting return on... Irn-Bru ads 'can't' distract the public from its sugar-reducing recipe change, can they? Irn-Bru has returned to the form of old with a controversial new ad campaign that has Scots calling each other 'can'ts'. It has already racked up some complaints to the... Gannett hungers for growth as print advertising collapses Gannett, publisher of USA Today, has racked up losses of $13.6m over the fourth quarter despite beating analysts' expectations for earnings and revenue, driven south by a continued collapse in... The Adobe digital report predicts AI will come of age in 2018 A survey of 13,000 marketing, creative and technology professionals conducted by Adobe has distilled the key digital and technology trends which look set to shape marketing strategies through 2018. Experian: Data needs to be fit for purpose Embracing an audience and data lead approach allows you to differentiate and deliver the right message to the right person at the right time. However, why are we so unsuccessful at creating consistent audience touchpoints? Data is expensive and for marketers, there is a vast array of inconsistently described audience data. This leads to less effective targeting and greatly confused consumers. In Experian's latest video in partnership with The Drum, Colin Grieves, managing director, highlights how we can use accurate data fit for purpose in our digital media strategy. Watch Video Showcase: New Creative Work A complete digital rebrand for Independent Vetcare I-COM: The benefits for agencies of partnering with ResponseTap giffgaff: a disruptive brand refresh Ascot Racecourse: The Ascot App delivers a raceday experience like no other VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja Rickshaw Travel: Making Travel Meaningful with Rickshaw World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller The new Gowling WLG Careers Platform The Drum Design Awards introduce a new category to champion young talent: 25 under 25 The Drum Design Awards is launching a special category to herald the top 25 under 25 in design. The special category has been created to encourage and reward young talent. People can nominate themselves or someone else and the final 25 will be shortlisted by the Design awards judges. Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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