How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand

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February 27, 2018 view in the browser

Good day USA How Hello Kitty harnessed the power of cute to build a multi-billion dollar brand The feline-like character's curious, but broad appeal has been stamped (officially and unofficially) on everything from airlines to breast pumps, motor oil to microwaves, wedding dresses to Avril Lavigne videos. Read full article As NRA chatter trends, brands & media owners stand divided on affiliating with lobbying group As brands pull away from associating with the National Rifle Association, others continue their working relationship with the lobbying group. Industry insight: what brands should do about the NRA As the NRA debate continues to build, The Drum asked for industry opinion on how brands should consider working with organizations.  Unilever vows 50% of the startups it works with will be female-led by 2023 Unilever has committed to increasing the number of female-founded startups it invests in.  Comcast tables $31bn bid for Sky rivaling Rupert Murdoch's 21st Century Fox takeover attempt Rupert Murdoch's long-standing ambition to take full control of Sky is facing a fresh complication from an unexpected quarter after US cable giant Comcast tabled a rival $31bn bid. Flattr unleashes creativity at The Drum's Speakeasy in Austin Sponsored by: Flattr Every year creatives flock to South by South West (SXSW) festival in Austin, Texas, to shape their experiences, discover a glimpse of the future, and of course – party. To get a taste of some of that, come to an exclusive party hosted by Flattr and The Drum. E-mail: enquiries@thedrum.com Website: www.thedrum.com

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