February 18, 2018

The Drum Newsletter Weekend

Ex-Google ad moderator says content is approved without proper checks

A former Google employee has claimed that the company's team of moderators were pressured to approve ads and other content as 'family safe' even if it was in a foreign language they did not understand.

"[Some supervisors] were telling us to be fast and just click FS [Family Safe]," the source said. "I remember we were calling ourselves the 'click farm team'."

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Facebook will use direct mail to verify identities of political ad buyers

Facebook plans to send postcards to verify the identity anyone buying a political advert in the US.

Center Parcs pulls ads from Daily Mail over Tom Daley column

Center Parcs has pulled its advertising from the Daily Mail after appearing next to a controversial column by Richard Littlejohn, which it said was "completely unacceptable".

'People just assume the worst, maybe it's just because we're in adtech'

Eric Eichmann, Criteo's chief executive officer, on the upcoming GDPR, and why Apple's ITP concerns are 'nothing new.'

Vivendi CEO explains Havas symbiosis: customer insight for content rights

Arnaud de Puyfontaine, chief executive of Vivendi, has given a strong indication of how the media giant will benefit from its 2017 acquisition of the Havas group during the company's quarterly earnings call.

Meet Fudge, one of The Drum magazine's eight March cover stars

For The Drum's March issue of the magazine all about mobile, we asked readers to send in pictures of their furry friends to feature on the front cover. The limited...

The perfect storm that's blowing up in media

Talk to someone outside of our industry – a 'lay person', if you like – about marcomms, and it's highly unlikely that you'll need to explain to them what advertising...

BBH Labs emulates 'Three Billboards' movie to put spotlight on Grenfell Tower tragedy

Ad agency BBH Labs is using billboards to shine a light on the Grenfell Tower tragedy that killed an estimated 71 people in their homes eight months ago.

10 reasons why pitching is the biggest illusion of the 21st century

When I read an email with the line "you are invited to our pitch...", or see more 'refined' phrases such as RFP or RFQ, I immediately assume that it's going...

The Chip Shop Awards are back with a vengeance

Now in its 13th year, The Drum Chip Awards celebrates creativity in its pure, unadulterated originality.

Anything goes. Professionals, students, dogs and cats can enter. If you've got a great campaign idea for a product that doesn't even exist, we want to hear about it. Really, anything goes.