Forbes the startup? Buzzfeed mentality at i, and Vox reins in video

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February 21, 2018 view in the browser

Media News Update This week The Drum columnist Ian Burrell explored how Forbes Media is behaving like a startup in its bid to grow in Europe. You'll remember the 100-year-old publication recently snapped up The Memo. Now the changes are coming thick and fast, for one, it has doubled down on its contributor network as HuffPost pulls back. Ex-BuzzFeed UK editor Luke Lewis is now on the books at Johnston Press' i tasked with building upon an online presence that lags significantly behind rivals. i reportedly takes in a tenth of the Mail Online's 14m monthly audience and less than half of The Sun's 5m. At the moment there are only six staff dedicated to the i website, Lewis likens it to the early days of BuzzFeed. Vox Media is cutting back its native social video operation, a minor setback for those on 'Team Video Pivot'. 50 staff, largely from the Racked, Curbed, SB Nation and the Video Services teams, have been let go. A further 12 staff have been offered new roles. Jim Bankoff, chief executive of Vox Media blamed "industry changes" (Facebook's algorithm change?) and the company's "long term budgeting process". Further to this, Labour leader Jeremy Corbyn issued a warning to certain elements of the press after multiple titles ran disproven stories claiming he was a Czech spy. He said the "lies and smears" show "just how worried media bosses are about the prospect of a Labour government". He vaguely alluded to greater regulation of the industry if he comes into power. Finally, Google's View Image button has been dumped to prevent people stealing images from third party websites. This lawsuit settlement with Getty Images will help clamp down on copyright breach. Inside Forbes – the century-old title behaving like a startup in its bid to crack Europe After 100 years of publishing, Forbes is making its biggest move into Europe with a new London base and major expansions of editorial resources, live events and branded content production. Read full article How ex-BuzzFeed UK editor Luke Lewis plans to build an 'audience-driven newsroom' at i In print, i is regarded as a rare modern-day success story. The concise national newspaper, now in its eighth year, recorded an average daily circulation of 257,223 in January, about 100,000 more than the Guardian's. Online, however, it trails way behind its peers. Here's how ex-Buzzfeed UK editor Luke Lewis plans to change that. Read full article Vox Media lays off 50 employees, largely from native social media video teams Vox Media has cut around 5% of its global workforce, many of whom work for the publisher's social video sector. Read full article Jeremy Corbyn warns press critics of 'change' in response to spy speculation Jeremy Corbyn has explicitly threatened The Sun, The Mail, The Telegraph and The Express with 'change' in response to fevered press speculation surrounding his possible links with the Czech secret service. Google removes 'View Image' button as part of settlement with Getty Google has removed the 'View Image' button from search results in a move to prevent users from taking images without properly attributing them. Google says AdSense Auto ads will 'take care of the rest' for publishers Google has today (February 21) announced AdSense Auto ads, a new feature to its adtech offering which it claims will help publishers better monetize their websites using machine learning. Murdoch's Fox convenes media summit to fix advertising industry Rupert Murdoch's Fox Network Group, TV and cable division of 21st Century Fox, is to convene a day-long media summit where advertisers and ad buyers will mingle with studio executives to sort out the woes facing the industry. Gannett hungers for growth as print advertising collapses Gannett, publisher of USA Today, has racked up losses of $13.6m over the fourth quarter despite beating analysts' expectations for earnings and revenue, driven south by a continued collapse in print revenue. The New York Times names Kathleen Diamantakis MD of strategy for T Brand The New York Times Company has announced the appointment of Kathleen Diamantakis as managing director of strategy for its content studio, T Brand. Twentieth Century Fox promotes Greg Drebin to EVP of worldwide marketing Twentieth Century Fox has announced the promotion of Greg Drebin to an expanded role of executive vice president-worldwide marketing. In this role, Drebin's been tasked with overseeing Fox Networks Group's content team. John McCarthy John McCarthy is a reporter at The Drum. He tweets at @JohnGeeMcCarthy. view more media news articles

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