Forbes' plan to take on Europe

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February 22, 2018 view in the browser

Inside Forbes – the century-old title behaving like a startup in its bid to crack Europe After 100 years of publishing, Forbes is making its biggest move into Europe with a new London base and major expansions of editorial resources, live events and branded content production. Read full article O2 renews its #FollowTheRabbit live music pledge O2 has unveiled new marketing around its support of live music with an ad urging its members to #FollowTheRabbit. Last call to enter The Drum Design Awards 2018 Williams Murray Hamm, WWF-UK, RAPP, Taxi Studio Ltd, Design Bridge and Perlfisher are amongst the judges for The Drum Design Awards 2018. The entry deadline for these awards has now... Vox Media lays off 50 employees, largely from native social media video teams Vox Media has cut around 5% of its global workforce, many of whom work for the publisher's social video sector. Why Mr & Mrs Smith has merged sales and marketing under a new chief growth officer Luxury travel brand Mr & Mrs Smith recently appointed former Dixons Carphone marketer Julian Diment to the newly created role of chief growth officer. As the company's chief executive tells... Inside The Brits' extensive social media strategy to drive viewers to the TV broadcast As The Brit Awards returns to television tonight (21 February), the BPI and its social and digital agency Somethin' Else are doing everything they can to ensure it reaches more screens than... A pissed-up carrot isn't the ASA's biggest problem Well, that's it then. Christmas, ruined. There's one in every family. The creepy uncle. The racist nan. The English-rugby-supporting brother-in-law. The stupid root vegetable that doesn't know how much sherry... Lindsay Pattison: Brands versus demand It has now been over two years since the World Economic Forum declared we are experiencing 'The Fourth Industrial Revolution', characterised by technological upheaval and the fusion between the physical, digital... The Drum Newsletter AM Ethical Adtech: Bringing Transparency And Accountability to Digital Marketing The adtech industry needs to clean up its act. To move on from this murky and complex digital supply chain where exploitation of opaque technology is present, a safe, accountable and transparent adtech ecosystem is essential. How can we do this? The Drum, in association with Iotec, have a few ideas in their new report about ethical adtech application.  Download Report Showcase: New Creative Work Xero - Cloud St Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja #BestManProject Small Luxury Hotels of the World World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Partnering Hyundai UK with the Mercury Prize VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap Condor Ferries: Data mining drives campaign effectiveness and client ROI Fitness First Rickshaw Travel: Making Travel Meaningful with Rickshaw The creative spirit in technology, according to The Drum Roses Creative Awards' judges From Snapchat, to AR and VR, to Facebook newsfeeds filled with bountiful creative led posts, it's not hard to see that creativity is merging with technology. But are we in danger of losing the story behind the concept when applying technology? The Drum Roses Creative Awards' judges discuss this and more. Read more Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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