Facebook to verify political ad buys by direct mail

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February 19, 2018 view in the browser

Good day USA Facebook will use direct mail to verify identities of political ad buyers Facebook plans to send postcards to verify the identity of anyone buying a political ad in the US. Read full article The Martin Agency pledges to Free The Bid, include women directors in triple-bidding The Martin Agency announced a pledge with the initiative to include female directors when triple-bidding for client production. How Chivas is working with the NBA to drive whisky sales in China Chivas marketing director Glen Brasington has tied a year of positive sales for the whisky brand to a series of marketing experiments that are beginning to bear fruit. Amazon, Twitter, Verizon and Facebook to compete for NFL live stream rights Amazon, YouTube, Verizon and Twitter are in contention to bid for streaming rights for NFL's Thursday Night Football as reported by Bloomberg. Coca-Cola: it will take more than a sleek rebrand to put the fizz back into Diet Coke sales Coca-Cola may have invested in its Diet Coke brand heavily since the start of the year, with fresh packaging and flavors, but the drinks giant still isn't sure it has found the best way to put the fizz back into its sales. WeWork and J. Crew pair up for panel series WeWork and J. Crew have partnered for a four-part panel series that will focus on topics such as success, professional fulfillment and what it means to be an entrepreneur today. TV Ad Spend Weekly: Comcast spends highly on heroes during first full Olympic week The Winter Olympics were a boon to new national TV ad spending during the week ending February 11. Expenditures for new ads increased 77% from the previous week. E-mail: enquiries@thedrum.com Website: www.thedrum.com

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