FA reveals Carlsberg's replacement

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February 28, 2018 view in the browser

The Drum Newsletter PM Budweiser succeeds Carlsberg as official beer of England football team US beer Budweiser is to replace Carlsberg as the official beer partner for the England men's national team, marking the biggest deal in the Football Association's (FA) history.  Read full article Bank of America creates brand safety officer role to help it 'clean up house' Bank of America has created a 'brand safety officer' role to help it "clean up house" amid the ongoing concern from advertisers about ads appearing alongside questionable content, ad fraud and transparency. Pizza Hut appoints Iris to £10m UK creative account Pizza Hut UK has appointed Dominos' former agency Iris London to oversee the creative and strategic account of its delivery business, which is thought to be worth around £10m.  'Don't buy the advertising' says Brewdog as it prepares to give away 1m free pints BrewDog has vowed to give away 1m pints of its flagship Punk IPA in what it is dubbing "the world's biggest sampling campaign" led by the brand's distinctly anti-advertising advertising. A love letter to direct mail and its breakable rules "I love direct mail because there are so many rules and every one of them is there to be broken." ITV blames 'uncertain economic environment' for advertising decline ITV has blamed external factors for a slump in its family net advertising revenues (NAR) after publishing figures showing a decline from £1,67bn in 2016 to just £1,59bn last year. Google reveals 'right to be forgotten' takedown requests have now hit 2.4m Google has revealed that it is now in receipt of no less than 2.4m takedown requests originating under the EU's so-called 'right to be forgotten' ruling, first introduced back in May 2014. Music legend Mick Fleetwood on what makes a great story To Fleetwood, storytelling is "finding the vehicle that allows you to express yourself". Flattr unleashes creativity at The Drum's Speakeasy in Austin Come join our exclusive party, hosted by Flattr and The Drum, held on Tuesday 13 March in Austin. Pay homage to the power of creatives and attend a private exhibition by Flattr, including a night of music and mixology. How do you attend? RSVP to get the secret password right here.  Find out what this Swedish based platform for artists and creators has to offer at the Drum Speakeasy. Find out more Showcase: New Creative Work Rickshaw Travel: Making Travel Meaningful with Rickshaw giffgaff: a disruptive brand refresh #YouShapedAdvice Kaplan: Kaplan achieve increased brochure downloads through A/B Testing Suzuki Swift Sport Christian Vision VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap #FullOfSurprises Edwin: How online personas are driving sales for Japanese clothing brand Edwin Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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