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February 19, 2018 view in the browser

The Drum Newsletter PM How ex-BuzzFeed UK editor Luke Lewis plans to build an 'audience-driven newsroom' at i Almost exactly five years ago, Luke Lewis was hired by a fledgling news brand to find the title both journalists and readers. Now, having left the BuzzFeed UK brand that he built as launch editor millions of readers better off, he's been enlisted to do much the same thing at i. Read full article News UK broadens advertisers reach with Social Amp tool News UK has unveiled a custom social media tool which it claims can broaden the reach of advertisers own content by amplifying the messages across its own domains and social channels. Irn Bru courts controversy with cheeky ad urging viewers 'Not To Be a Can't' AG Barr's Irn Bru is looking to build upon its cheeky legacy with a risqué ad that urges drinkers not to be a "can't". Creative Works EMEA featuring Lucky Generals, AMV BBDO, M&C Saatchi SA and more Welcome to The Drum Creative Works, featuring new work from Snickers, McDonald's, Skoda and more. Byron Sharp's new 'marketing' textbook is a fiery trip down under That's not a marketing textbook. This is a marketing textbook. Or so Byron Sharp might say. Facebook ad chief scores own goal with ill-judged Russia row defence Facebook has found itself at the centre of another Russia controversy after Rob Goldman, its vice president of advertising, took to Twitter to accuse the media of misrepresenting the truth in relation to the way Russian trolls had co-opted the social network for their own ends. Alibaba founder Jack Ma stars in short martial arts film by Alibaba Pictures Alibaba founder and chairman Jack Ma has hit the silver screen, starring in a new film released by Alibaba Pictures, the e-commerce giant's film studio division. Ex-Google ad moderator says content is approved without proper checks A former Google employee has claimed that the company's team of moderators were pressured to approve ads and other content as 'family safe' even if it was in a foreign language they did not understand. Branded content: Drum Studios in conversation with The New York Times, Bacardi and Facebook Come grab a drink and listen to The New York Times, Bacardi, Facebook and BCMA in conversation with the Drum Studios about what great branded content looks like. Hosted on Thursday 22nd February, don't miss out on how you can create stories and how to use content marketing to win hearts, minds (and wallets) of our audiences.  Find out more Showcase: New Creative Work 7IM - Making investment & finance personal... MHR - 'Enable Your Greatness' Superdry This Is The Jacket Priority Pass - Multi-language personalisation... The Ultimate Picture Palace: A new brand identity for Oxford's oldest independent cinema 32 National Articles for Comparison Site's UK Launch Beaulieu: Re-education and audience diversification breaks admission records Last Pub Standing Genesis Housing Association: Improving digital journeys for Genesis Housing residents Rickshaw Travel: Making Travel Meaningful with Rickshaw Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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