Carlsberg ends England FC sponsorship

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February 23, 2018 view in the browser

The Drum Newsletter PM Carlsberg calls time on England sponsorship to focus on live music and other sports Danish beer brand Carlsberg is to hang up its boots as a sponsor of England national football team after backing the club for 22 years. Read full article KFC says 'FCK' in responsive print ad after restaurants kick the bucket Chicken chain KFC has sought to draw a line under a week of biting headlines, spurred by a nationwide chicken shortage, by issuing a full-page apology to its customers, team members and franchise partners in today's editions of Metro and The Sun. ICO readies campaign to educate UK public around GDPR The Information Commissioners Office (ICO) is readying a campaign dubbed 'Your Data Matters' to educate the UK public on what forthcoming General Data Protection Regulation (GDPR) rules mean for them.  Karen Blackett says WPP will focus on SMEs and alternative remuneration in quest for growth Karen Blackett, WPP UK's newly appointed country manager, is earmarking the ad budgets of small and medium-sized businesses, as well as experiments with alternative remuneration models, to deliver growth for the holding group. Ad of the Day: Sun Bingo takes on 'Are You Gonna Bang Doe' in surreal musical skit Sun Bingo's latest ad wholeheartedly eludes the crusty stereotypes associated with the sedentary gambling game, tapping into meme culture with rapping horses, the director of People Just Do Nothing and... Working at your desk could make your copywriting rubbish Copywriter Andrew Boulton on the dangers of only ever writing in the same place. What we can expect to see at Mobile World Congress 2018 Mobile World Congress (MWC) provides a venue for telecommunications companies, digital technology providers and digital solutions innovators to demonstrate new ideas that can be delivered today or will become possible in the future. The Drum launches Facebook frame to let readers see their pet on the cover This month, to mark the mobile issue of the magazine, we asked readers to send in pictures of their furry friends to feature on the magazine's iPad-inspired front cover. YouTube Re:View: Sparkling Kylie Minogue, Dua Lipa's 'new rules' and The Queen at London Fashion Week From The Queen crashing London Fashion Week to Kylie Minogue trying to break into country music, who holds their own in this weeks YouTube Re:View, in partnership with The Drum? Get your weekly installment and find out whether we can learn a thing or two from Dua Lipa's 'new rules'.  Read more Showcase: New Creative Work Rickshaw Travel: Making Travel Meaningful with Rickshaw Christian Vision MHR - 'Enable Your Greatness' VIDEO CASE STUDY: How Cruise1st drives more inbound calls with ResponseTap Showcase Cinemas: How our 360 audit led to a redefined marketing strategy Filippo Berio: Olive oil brand celebrates 150th birthday with 'Shake to Win' game Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing Condor Ferries: Data mining drives campaign effectiveness and client ROI giffgaff: a disruptive brand refresh Baking Mad Token ID:  advert-body-2 Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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