Brands distance from National Rifle Association

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February 24, 2018 view in the browser

The Drum Newsletter Weekend Amazon, Facebook & FedEx under pressure to cut NRA ties as global brands distance themselves Some of the world's biggest brand names from Facebook, Amazon, Hertz and FedEx are feeling the pressure from reaction to the outcry against the National Rifle Association (NRA) stance towards gun control and the hosting of free-to-access gun related content online. Read full article U OK…hen? Iceland ambushes KFC with chicken shortage ads Frozen food retailer Iceland is cheekily looking to sell fried chicken off the back of the KFC's recent poultry shortage. Amazon Go: retail's future and new personalization challenges When Amazon opened its first cashier-free Amazon Go store last month, it changed the game for retailers. Through its non-traditional history—first becoming an online powerhouse and then moving to brick-and-mortar—Amazon... ICO readies campaign to educate UK public around GDPR The Information Commissioners Office (ICO) is readying a campaign dubbed 'Your Data Matters' to educate the UK public on what forthcoming General Data Protection Regulation (GDPR) rules mean for them.  Carlsberg calls time on England sponsorship as focus broadens to live music and other sports Danish beer brand Carlsberg is to hang up its boots as a sponsor of the England national football team after backing the club for 22 years. Karen Blackett says WPP will focus on SMEs and alternative remuneration in quest for growth Karen Blackett, WPP UK's newly appointed country manager, is earmarking the ad budgets of small and medium-sized businesses, as well as experiments with alternative remuneration models, to deliver growth for the holding group... Audience-first: the future of paid performance What does 'audience-first' mean to you? Copa90 announces partnership with MLS marketing arm Soccer United Marketing Copa90 - a global, multi-platform soccer media business specializing in creating fan-first video content has announced a new strategic partnership with Soccer United Marketing (SUM), the for-profit marketing arm of... Facebook promises 'metrics clean up' to bring more clarity to its advertising offering Facebook is overhauling its metrics offering in a clean up that it claims will help bring greater clarity to advertisers over how paid-for media placements on the network perform – an... Why Google needs to have the answers Drum Network In 2018, being number one isn't enough, at least as far as search is concerned. While the competition has historically been between brands fighting for a top position in search... Showcase: New Creative Work Using animated video to tell Unicef UK's story Superdry This Is The Jacket I-COM: The benefits for agencies of partnering with ResponseTap Priority Pass - Multi-language personalisation... HSBC Jade Ad Creatives Launch Dedicated Website to Commemorate Love of Skiing Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller Edwin: How online personas are driving sales for Japanese clothing brand Edwin The AA - New website delivers increase in revenue and traffic wagamama - A website good enough to eat...

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