Bank of America creates brand safety officer role to help it ‘clean up house’

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February 28, 2018 view in the browser

Mother's Day Good day USA Bank of America creates brand safety officer role to help it 'clean up house' Bank of America has created a 'brand safety officer' role to help it "clean up house" amid the ongoing concern from advertisers about ads appearing alongside questionable content, ad fraud and transparency. Read full article 'Where are the boss ladies?' Online database collects listing of female leadership at ad agencies The "Where are the boss ladies?" list has been answering the call for women in leadership after conferences such as CES couldn't find women in executive roles to keynote. WPP firms Burston-Marsteller and Cohn and Wolfe merge WPP announced the merger of public relations firms Burson-Marsteller and Cohn & Wolfe to create Burson Cohn & Wolfe (BCW). L'Oreal elevates Gretchen Saegh-Fleming to chief marketing officer role Following the departure of incumbent Marie Gulin-Merle to Calvin Klein, Gretchen Saegh-Fleming has been chosen as new chief marketing officer. Pinterest taps former Google exec Francoise Brougher as COO to scale ad offering Pinterest has tapped former Google and Square exec Francoise Brougher to join the company as its first chief operating officer, tasking her with scaling up its global advertising offering.  Music legend Mick Fleetwood on what makes a great story Legendary musician and author Mick Fleetwood shares what he believes can make great storytelling. E-mail: enquiries@thedrum.com Website: www.thedrum.com

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