Aldi's Kevin the Carrot gets the chop

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February 21, 2018 view in the browser

The Drum Newsletter AM Aldi's Kevin the Carrot alcohol ad gets the chop from ASA for appealing to kids Aldi's orange-hued Christmas showstopper, Kevin the Carrot, has found himself embroiled in controversy with the Advertising Standards Authority (ASA) banning an ad featuring the mascot.  Read full article Speedo and Berghaus' owner Pentland on hiring spree to bolster in-house agency Pentland Group, the parent company for brands including Speedo, Ellesse and Berghaus, is ramping up its in-house advertising efforts as it hunts 56 marketers, creatives and designers to join its... Volkswagen takes Pandora's programmatic offering for a test-drive Pandora has debuted its audio programmatic marketplace, offering brands the opportunity to purchase premium ad space on the streaming network via a private marketplace (PMP), with Volkswagen as the debut... It's advertising we should be selling not more palatable ads Google has attracted a steady stream of criticism since last Thursday's launch of its new Chrome-based adblocker: from media commentators, consumer groups and consumers themselves. Some rough analysis of that... The New York Times names Kathleen Diamantakis MD of strategy for T Brand The New York Times Company has announced the appointment of Kathleen Diamantakis as managing director of strategy for its content studio, T Brand. The creative spirit in technology, according to The Drum Roses Creative Awards' judges The Drum Roses Creative Awards strive to find the hidden gems in advertising, design and digital. We speak to some of the judges for 2018 to talk about how creativity... Iotec launches Ethical Adtech Manifesto to rally for industry action How can we put a stop to unethical adtech use? With issues of brand safety and transparency emerging, Iotec, in partnership with The Drum, are calling for the industry to rally together in a coordinated effort to combat this. In their 'ethical adtech' manifesto, supplier auditing and use of third party tracking are only some of the solutions that Iotec are proposing for companies to reach a high level of ethical standard.  Read more Showcase: New Creative Work Craig & Rose: Dedicated to quality Nestlé ITR Smarties Kaplan: Kaplan achieve increased brochure downloads through A/B Testing A Team One Tradition and Symbol of Unity, the Peace Tree Stands Tall Hotelgift: On the 6th Week Before Christmas Travis Perkins Re-engages lapsing customers to increase retention by 8.8% using RedEye's Predictive Modeller Baking Mad World of Books Increase their Customers Second Purchase Potential by 131% using RedEye's Predictive Modeller Last Pub Standing Humanaut Celebrates Love and Power of Plants in New Work for Organic Juice Suja Search for jobs in Creative, Design, Digital, Marketing and more Creative jobs Design jobs Digital jobs Marketing jobs Visit The Drum Jobs now

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